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Strength in diverse economy behind steady growth

By David Roth

History of excellence fuels leading German brands  I am delighted to introduce you to the .. Read more

Steady growth ahead for strong, stable market

If the world has been on something of a rollercoaster ride in the past 12 months, then Germany&rsquo.. Read more


  Top 50 German brands worth over EU260 billion The combined value of the BrandZ Top .. Read more

Cross-category trends

 1 The mood is buoyant There’s confidence, people have money, and they are willing t.. Read more

Key takeaways

1 Families are changingThe “traditional” family unit comprising mum, dad and a couple of.. Read more

SHARE PRICE: Brand boosts the bottom line

Valuable brands deliver superior shareholder returns Strong brands do far more than win industr.. Read more


 How to give German brands an energy boost Just as there are many contributors to human we.. Read more


Experience and innovationThe biggest challenges deliver the greatest rewards. Of the five contr.. Read more

Thought Leadership & Analysis

Who is really seeking sustainability? It is not who you think

Sustainable consumption seems an unstoppable force. However, on average, consumer behavior has not y.. Read more

The time is right, to add to basket

Luise Hübbe Chief Digital Officer, EMEA Geometry GlobalLuise.Huebbe@geometry.comThere is dynami.. Read more

Why spicing up research gives better results

Andreas WittenbergHead of Sales MRA, EMEALIGHTSPEEDAndrea.Wittenberg@lightspeedresearch.com Des.. Read more

Oldies but goodies – the lasting power of mass media

Hartmut SchefflerMD / CMOKantar TNSHartmut.Scheffler@Kantartns.com It is not just Procter &.. Read more

Mastering the digital yin and yang

Claudia GelbeClient DirectorKantar Millward BrownClaudia.Gelbe@kantarmillwardbrown.com A watchf.. Read more

All change? Actually, no

Dr. Niels NeudeckerHead of Global Connect CentreKantar TNSNiels.Neudecker@Kantartns.com Digitiz.. Read more

The power of personal dialogue

Dr. Markus GräßlerManaging Directorgkk DialogGroup, Frankfurt&Tina HerrchenDirector S.. Read more

The moment counts

Hartmut SchefflerMD / CMOKantar TNSHartmut.Scheffler@kantartns.com The number of contact points.. Read more

How e-commerce changes the relationship

Tobias PhlepsCEOBrand UnionTobias.Phleps@brandunion.com & Kathleen IxSenior Innovation.. Read more

Sobering up and making sense of digital

Dr. Peter LudwigHead of Brand & CommunicationKantar TNSPeter.Ludwig@kantartns.com After the.. Read more

Look who is talking! The power of voice

Joachim BaderCEO Central EuropeWundermanJoachim.Bader@wunderman.comIntelligent, voice-controlled hel.. Read more

The future of mobility

Why individuality still matters for car brandsLukas HartmannStrategy Director & New Business Dir.. Read more

Have you got experience?

The new battleground for brand managementKim FlorioCSO, DüsseldorfGreyKim.Florio@grey.com .. Read more

Age is just a number

How brands can negotiate the new generation gapTobias PhlepsCEO, GermanyBrand UnionTobias.Phleps@bra.. Read more

Be prepared: Digitization meets crisis 4.0

Christoph SchuppManaging Director, GermanyBurson-MarstellerChristoph.Schupp@bm.com & A.. Read more

Creativity and data collide: Advertising becomes a dialogue discipline

Carena BongertzTransformation DirectorScholz & FriendsCarena.Bongertz@s-f.com The prevalenc.. Read more

Making every message count

The value of media intelligence in the modern era Michael MaillingerManaging Director & Cou.. Read more


SAPCompany:  SAP SEBrand value: US$48,943 millionHeadquarter city: WalldorfCategory: Technology.. Read more

Deutsche Telekom

Deutsche TelekomCompany: Deutsche Telekom AGBrand value: $39,215 millionHeadquarter city: BonnCatego.. Read more


BMWCompany: Bayerische Motoren Werke AGBrand value: US$24,606 millionHeadquarter city: MunichIndustr.. Read more


 Mercedes-BenzCompany: DAIMLER AGBrand value: US$23,587 millionHeadquarter city: StuttgartCateg.. Read more


DHLCompany: Deutsche Post AGBrand value: US$18,344 millionHeadquarter city: BonnIndustry: LogisticsY.. Read more


SiemensCompany: Siemens AGBrand value: US$15,224 millionHeadquarter city: Berlin/MunichCategory: Con.. Read more


ALDICompany: AldiBrand Value: US$12,893 millionHeadquarters: Essen (Aldi Nord) and M&.. Read more


 adidasCompany: Adidas AGBrand value: US$11,820 millionHeadquarter city: HerzogenaurachCat.. Read more


BoschCompany: Robert Bosch GmbHBrand value: US$9,816 millionHeadquarter city: MunichIndustry: Conglo.. Read more


AudiCompany: Volkswagen AGBrand value: US$8,580 millionHeadquarter city: IngolstadtCategory: CarsYea.. Read more


LidlCompany: Lidl Stiftung & Co KGBrand value: US$8,178 millionHeadquarter city: NeckarsulmIndus.. Read more


AllianzCompany: Allianz SEBrand value: US$7,707 millionHeadquarter city: MunichIndustry: InsurerYear.. Read more


NiveaCompany: BeiersdorfBrand value: US$7,344 millionHeadquarter city: HamburgCategory: Personal Car.. Read more


FantaCompany: The Coca-Cola CompanyBrand value: US$6,315 millionHeadquarter city: Atlanta, USACatego.. Read more

Porsche AG

Porsche AGCompany: Volkswagen AGBrand value: US$5,658 millionHeadquarter city: StuttgartCategory: Ca.. Read more


KnorrCompany: UnileverBrand value: $4,512 millionHeadquarter city: HeilbronnCategory: Food.. Read more


 VolkswagenCompany: Volkswagen AGBrand value: US$4,136 millionHeadquarter city: WolfsburgCatego.. Read more

Deutsche Post

 Deutsche PostCompany: Deutsche Post AGBrand value: US$3,749 millionHeadquarter city: BonnIndus.. Read more

Deutsche Bank

 Deutsche BankCompany: Deutsche Bank AGBrand value: US$3,591 millionHeadquarter city: Frankfurt.. Read more


SparkasseCompany: Sparkassen-Finanzgruppe GmbH & Co. KGBrand value: US$3,137 millionHeadquarter .. Read more


 1&1Company: United Internet AGBrand value: US$2,706 millionHeadquarter city: MontabaurIndu.. Read more


EdekaCompany: Edeka Zentrale AG & CoBrand value: US$2,341 millionHeadquarter city: HamburgCatego.. Read more


DPDCompany: Le Groupe La PosteBrand value: US$2,316 millionHeadquarter city: AschaffenburgCategory: .. Read more


 SchwarzkopfCompany: Henkel AG & CompanyBrand value: US$2,303 millionHeadquarter city: D&uu.. Read more


MieleCompany:  Miele & Cie. KGBrand value: US$2,250 millionHeadquarter city: Gütersloh.. Read more


LufthansaCompany: Deutsche Lufthansa AGBrand value: US$2,142 millionHeadquarter city: FrankfurtIndus.. Read more

Hugo Boss

 Hugo BossCompany: Hugo Boss AGBrand value: US$2,072 millionHeadquarter city: MetzingenCategory.. Read more


Beck’sCompany: Anheuser-Busch InBev SABrand value: US$1,946 millionHeadquarter city: Leuven, B.. Read more


MetroCompany: Metro Wholesale & Food Specialist AGBrand value: US$1,806 millionHeadquarter city:.. Read more


PumaCompany: Puma SEBrand value: US$1,369 millionHeadquarter city: HerzogenaurachCategory: ApparelYe.. Read more


REWECompany: REWE GroupBrand value: US$1,336 millionHeadquarter city: CologneCategory: RetailYear fo.. Read more


 TUICompany: TUI AGBrand value: US$1,257 millionHeadquarter city: HannoverIndustry: Travel Agen.. Read more


 KauflandCompany: Kaufland Stiftung & Co. KGBrand value: US$1,249 millionHeadquarter city: .. Read more


 CommerzbankCompany: Commerzbank AGBrand value: US$1,219 millionHeadquarter city: Frankfurt am .. Read more


HypoVereinsbankCompany: Unicredit SpABrand value: US$999 millionHeadquarter city: MunichCategory: Ba.. Read more


  KrombacherCompany: Krombacher Brauerei Bernhard Schadeberg GmbH & Co. KGBrand value:.. Read more


 OttoCompany: Otto GroupBrand value: US$912 millionHeadquarter city: HamburgCategory: RetailYea.. Read more


 WESTCompany: Imperial Brands PLCBrand value: US$877 millionHeadquarter city: HamburgIndustry: .. Read more


TCHIBOCompany: Maxinvest AGBrand value: US$854 millionHeadquarter city: HamburgCategory: RetailYear .. Read more


 ERGOCompany: ERGO Group AGBrand value: US$810 millionHeadquarter city: DusseldorfCategory: Ins.. Read more


HasseröderCompany: Anheuser Busch InBev SABrand value: US$792Headquarter city: Leuven, BelgiumC.. Read more


OBICompany:  Warenhandelsgesellschaft KGBrand value: US$759 millionHeadquarter city: Wermelskir.. Read more


HiPPCompany: Hipp GmbH & Co Vertrieb KGBrand value: US$744 millionHeadquarter city: Pfaffen.. Read more

Ritter Sport

Ritter SportCompany: Alfred Ritter GmbH & Co. KGBrand value: US$706 millionHeadquarter city: Wal.. Read more


HermesCompany: Hermes Europe GmbHBrand value: US$706 millionHeadquarter city: HamburgCategory: Logis.. Read more


BILDCompany: Axel Springer SEBrand value: US$696 millionHeadquarter city: BerlinCategory: Publishing.. Read more


 AralCompany: BP PlcBrand value: US$618 millionHeadquarter city: Bochum       &n.. Read more

Dr. Oetker



 WagnerCompany: Nestlé SABrand value: US$519 millionHeadquarter city: Nonnweiler-Otzenha.. Read more


 HUK-CoburgCompany: HUK-CoburgBrand value: US$518 millionHeadquarter city: CoburgIndustry: Insu.. Read more

Best Countries Ranking


 It is possible not only to measure the value of brands from Germany, but also to assess the st.. Read more

Brand Building Best Practices

Future tense?

By Hartmut Scheffler

How strong brands today prepare for the path ahead Hartmut SchefflerMD / CMOKantar TNSHartmut.S.. Read more

A brand is a platform is a brand

By Christian Thron

Navigating a brave new world Christian ThronManaging Creative DirectorDeepblueChristian.Thron@d.. Read more

German Engineering...

By Christoph Prox

How German-ness shapes and reflects on local brands Christoph ProxCEOKantar Added ValueChristop.. Read more

When the price is right

By Bernd Buechner

Building value for budget brands Bernd BuechnerManaging Director, GermanyKantar Millward BrownB.. Read more

Category Analysis

Media: Digital overtakes TV spend as viewing habits shift

The gradual digitization of consumers’ lives is being reflected in the way brands are deciding.. Read more

Brand Value: Global giants come top of the league

The value of the BrandZ Top 50 Most Valuable German Brands 2018 is highly concentrated at the top of.. Read more

Categories and brands

With prestige brands like BMW, Mercedes-Benz, Porsche, Volkswagen and Audi all calling Germany home,.. Read more

BRAND CONTRIBUTION: Turbo-charging value by investing in brand

There are some brands that punch well above their financial weight in the BrandZ rankings by focusin.. Read more