Short Cuts
Highlights
2014 BrandZ™ Top 100 Most Valuable Global Brands Report
Report BrandZ™ Top 100 Most Valuable Global Brands 2014 Report Infographic .. Read more
HEADLINES The BrandZ™ Top 100 Most Valuable Global Brands increased 12 percent, to $2.9 tri.. Read more
Each of the 14 categories examined in the BrandZ™ Top 100 Most Valuable Global Brands 2014 inc.. Read more
10 insights for growing brand value 1. Know each customer It’s time to revise the.. Read more
Thought Leadership & Analysis
Global 100 Cross Category Trends
Trust Consumers expect brands to keep their promises. Some categories have disappointed. Coming out ..
The brand valuations in the BrandZ™ Top 100 Most Valuable Global Brands are produced by Millward B..
At the time of writing, thousands of Colombians are protesting on the streets and joining a strike o..
The resurgent economies of North America and Europe propelled brand value growth, especially among s..
The technology and financial categories dominate the list of newcomer brands added in 2014 to the Br..
Brand contribution is a metric that quantifies the strength of a brand exclusively, without financia..
The Problems with Global Ads (Especially for the Little Guy)
As the great Canadian folk singer Joni Mitchell wrote: I've looked at life from both sides now. When..
The Changing Face of Globalization
Not so long ago, brands sought to create global uniformity. The same product, promoted in the same w..
Globally, we now spend more than three hours a day consuming mobile media but consumers remain more ..
Global View of the LatAm Ranking
In 2015, it will be 10 years since the first BrandZ Top 100 Most Valuable Global Brands study was co..
Luxury is back. Consumers purchased enthusiastically and without apology. The category brand value r..
The oil and gas category slowed exploration and focused on efficiency. Investor impatience and geopo..
Retail is in the midst of major transformation. After years of caution following the financial cris..
Consumers still reached for carbonated beverages, but not as often. Demographics, health issues and ..
Global 100 Technology Business
Business-to-business technology brands adjusted to new computing realities, especially the Cloud. An..
Global 100 Technology Consumer
With a 40 percent increase in brand value, technology giant Google reclaimed the title world’s..
European and North American telecom providers faced consolidation and disruption as the markets reco..
For insurance brands, it was the year of personalized customer engagement. Many of the major US pro..
Apparel led all categories in growth of overall brand value, with an increase of 29 percent in the B..
More revelations erode trust It felt like Ground Hog Day for banks. Global banks benefited from imp..
The brand value of the regional bank category appreciated 6 percent overall in the BrandZ™ Top..
Expansion in fast growing markets drove beer volume increases, but changing social and drinking tren..
The brand value of the car category improved 17 percent after a 5 percent lift a year ago. Car sales..
Although customer traffic at fast food restaurants remained flat year-on-year, sales strengthened fo..
