Short Cuts
Highlights
2014 BrandZ™ Top 100 Most Valuable Global Brands Report
Report BrandZ™ Top 100 Most Valuable Global Brands 2014 Report Infographic .. Read more
HEADLINES The BrandZ™ Top 100 Most Valuable Global Brands increased 12 percent, to $2.9 tri.. Read more
Each of the 14 categories examined in the BrandZ™ Top 100 Most Valuable Global Brands 2014 inc.. Read more
10 insights for growing brand value 1. Know each customer It’s time to revise the.. Read more
Thought Leadership & Analysis
Global 100 Cross Category Trends
Trust Consumers expect brands to keep their promises. Some categories have disappointed. Coming out .. Read more
The brand valuations in the BrandZ™ Top 100 Most Valuable Global Brands are produced by Millward B.. Read more
At the time of writing, thousands of Colombians are protesting on the streets and joining a strike o.. Read more
The resurgent economies of North America and Europe propelled brand value growth, especially among s.. Read more
The technology and financial categories dominate the list of newcomer brands added in 2014 to the Br.. Read more
Brand contribution is a metric that quantifies the strength of a brand exclusively, without financia.. Read more
The Problems with Global Ads (Especially for the Little Guy)
As the great Canadian folk singer Joni Mitchell wrote: I've looked at life from both sides now. When.. Read more
The Changing Face of Globalization
Not so long ago, brands sought to create global uniformity. The same product, promoted in the same.. Read more
Globally, we now spend more than three hours a day consuming mobile media but consumers remain mor.. Read more
Global View of the LatAm Ranking
In 2015, it will be 10 years since the first BrandZ Top 100 Most Valuable Global Brands study was co.. Read more
Luxury is back. Consumers purchased enthusiastically and without apology. The category brand value r.. Read more
The oil and gas category slowed exploration and focused on efficiency. Investor impatience and geopo.. Read more
Retail is in the midst of major transformation. After years of caution following the financial cris.. Read more
Consumers still reached for carbonated beverages, but not as often. Demographics, health issues and .. Read more
Global 100 Technology Business
Business-to-business technology brands adjusted to new computing realities, especially the Cloud. An.. Read more
Global 100 Technology Consumer
With a 40 percent increase in brand value, technology giant Google reclaimed the title world’s.. Read more
European and North American telecom providers faced consolidation and disruption as the markets reco.. Read more
For insurance brands, it was the year of personalized customer engagement. Many of the major US pro.. Read more
Apparel led all categories in growth of overall brand value, with an increase of 29 percent in the B.. Read more
More revelations erode trust It felt like Ground Hog Day for banks. Global banks benefited from imp.. Read more
The brand value of the regional bank category appreciated 6 percent overall in the BrandZ™ Top.. Read more
Expansion in fast growing markets drove beer volume increases, but changing social and drinking tren.. Read more
The brand value of the car category improved 17 percent after a 5 percent lift a year ago. Car sales.. Read more
Although customer traffic at fast food restaurants remained flat year-on-year, sales strengthened fo.. Read more
Male grooming has come a long way in the past few years, fueled by Millennial attitudes and the chan.. Read more
