Thought Leadership & Analysis
Part One: Overview of SocialZ Verve For the second year running, the SocialZ Verve rankings report i..
Traditional brands with start-up mentality gain cultural traction Entrepreneurship and “start-up m..
DEFINITION: The technology category includes business-to-consumer and business-to-business provider..
The BrandZTM brand valuation contact details The brand valuations in the BrandZTM Top 100 Most Val..
These individuals from WPP companies provided additional thought leadership, research, analysis and ..
Top 10 brand flux reflects impact of dynamic market Between 2006, the year WPP launched the BrandZTM..
Brand Difference drives Brand Value In a world of so much product sameness, being different makes a ..
Brand Power proved crucial during the past 10 years. The decade divided roughly into two halves, bef..
Having a clear brand purpose accelerates the growth of brand equity, the factor that predisposes a c..
Perfect the proposition, then communicate it Two things are critical for building and sustaining va..
Branding leads advertising as driver of Brand Value Holistic multi-agency approach most efficie..
Trend-setting brands viewed as Different Consumers see innovative brands – brands that set trends ..
Brands can’t survive on love alone. But love has a multiplier effect. Brands that are loved by co..
Balance ensures long-term success Love and innovation go together like a horse and carriage. They s..
Repaired trust adds brand power, value Consumers may try a brand once or twice but they won’t stay..
The brands that comprise the BrandZTM Top 100 Most Valuable Global Brands are by definition the most..
Brand value in China up 10-fold in 10 years North America, home to the BrandZTM Top 10 Most Valuable..
Being meaningfully different can command a premium But many salient brands miss miss this major o..
Greater choice will make brands more important But many factors will make choosing more comp..
Environmental, demographic, social forces are transforming the world Brands must prepare today to re..
Car dealerships offer case study for remaining relevant To excite customers requires more engaging b..
Download BrandZ™ Top 100 Most Valuable Global Brands 2015 ..
Presenting a locally relevant face to global brands is essential to success The allure of Indonesi..