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Highlights

Takeaways: 5 action points for building and sustaining valuable brands

 5 action points for buildingand sustaining valuable brands 1.     Invest in lon.. Read more

Cross Category Trends

DISRUPTION, DISINTERMEDIATION, AND DIFFERENTIATION Amazon Effect Brands encounter new chal.. Read more

Welcome: 21% increase drives record $748 billion in added value

 The BrandZ™ Top 100 Most Valuable Global Brands rose 21 percent in value to $4.4 trillio.. Read more

Dynamic brands accelerate superior shareholder returns

BrandZ™ Portfolios outperformthe S&P 500 Index and the MSCI BrandZ™ portfo.. Read more

Key Results: Summary of changes during a record year

Value rise sets recordIn its greatest one-year increase in value, the BrandZ™ Top 100 Most Val.. Read more

Thought Leadership & Analysis

Value, Values, and Vogue

 Values-centricbrands convertconsumersinto advocates Luxury brands turn to mass tradetacti.. Read more

Premium Redefined

Digital techbroadens ideaof premiumexperience How brands make people feel,not price, determines.. Read more

Women & Finance

New insightshelp financialbrands servewomen better Wide gap still separates industrypractices, .. Read more

Voice

 Voice assistancewill get smarter,and ubiquitouson purchase path Brands need strategies to.. Read more

Paradox of Digital

Digital’s powermakes analogmore criticalfor branding Circumventing Alexa and friendsrequi.. Read more

Experience

 New marketingreality dependson consistentbrand experience Consumer reviews influencemore .. Read more

E-commerce Innovation

Native onlinebrands makeup new rules,pose threats Traditional players can learnfrom these digit.. Read more

Disruption

 Disruptionmyths favorthe start-uphero story But reality is more complicated,and big brand.. Read more

Consumer Revolution

 Study China’sconsumersto glimpsethe future Brands and marketers mustprepare for maj.. Read more

Blockchain

 Consumers willown their data,making brandswitching easier Unchained by blockchain, consum.. Read more