We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

Highlights

Takeaways: 5 action points for building and sustaining valuable brands

 5 action points for buildingand sustaining valuable brands 1.     Invest in lon.. Read more

Cross Category Trends

DISRUPTION, DISINTERMEDIATION, AND DIFFERENTIATION Amazon Effect Brands encounter new chal.. Read more

Welcome: 21% increase drives record $748 billion in added value

 The BrandZ™ Top 100 Most Valuable Global Brands rose 21 percent in value to $4.4 trillio.. Read more

Dynamic brands accelerate superior shareholder returns

BrandZ™ Portfolios outperformthe S&P 500 Index and the MSCI BrandZ™ portfo.. Read more

Key Results: Summary of changes during a record year

Value rise sets recordIn its greatest one-year increase in value, the BrandZ™ Top 100 Most Val.. Read more

Thought Leadership & Analysis

Value, Values, and Vogue

 Values-centricbrands convertconsumersinto advocates Luxury brands turn to mass tradetacti..

Read more

Premium Redefined

Digital techbroadens ideaof premiumexperience How brands make people feel,not price, determines..

Read more

Women & Finance

New insightshelp financialbrands servewomen better Wide gap still separates industrypractices, ..

Read more

Voice

 Voice assistancewill get smarter,and ubiquitouson purchase path Brands need strategies to..

Read more

Paradox of Digital

Digital’s powermakes analogmore criticalfor branding Circumventing Alexa and friendsrequi..

Read more

Experience

 New marketingreality dependson consistentbrand experience Consumer reviews influencemore ..

Read more

E-commerce Innovation

Native onlinebrands makeup new rules,pose threats Traditional players can learnfrom these digit..

Read more

Disruption

 Disruptionmyths favorthe start-uphero story But reality is more complicated,and big brand..

Read more

Consumer Revolution

 Study China’sconsumersto glimpsethe future Brands and marketers mustprepare for maj..

Read more

Blockchain

 Consumers willown their data,making brandswitching easier Unchained by blockchain, consum..

Read more

BrandZ analysis

Top Risers: Meaningful Difference, Disruption, Experience, drive brand value rise

BrandZ™ Analysis: Top 20 Risers Meaningful Difference,Disruption, Experiencedrive br..

Read more

Top Risers: Chinese brands lead sharp growth in value

BrandZ™ Analysis: Top 20 Risers Chinese brands leadsharp growth in value All br..

Read more

Newcomers: Eight brands from seven categories enter Top 100

High brand value is matched by strong brand equity Eight brands, from seven categories, entered..

Read more

Brand Contribution: High Brand Contribution drives volume, premium

BrandZ™ Analysis: Brand Contribution High Brand Contributiondrives volume, premium&n..

Read more

Brand Imprint: New metric helps brands build equity and value

Brand Imprint Index measures collectiveimpact of brand assets on consumers by Martin Guerrieria..

Read more

Category Changes: Value of every category grows for the first time

BrandZ™ Analysis: Category Changes Value of every categorygrows for the first time&n..

Read more

Category Stories

Apparel: Brand Building Action Points

Brand Building Action Points 1.     Be originalIt is becoming even harder to hav..

Read more

Beer Brand Building Action Points

Brand Building Action Points 1.         Anticipate..

Read more

Cars: Brand Building Action Points

Brand Building Action Points 1.     Value the pastFind the bits of brand heritag..

Read more

Fast Food: Brand Building Action Points

 Brand Building Action Points 1.     Be friendlierAdopt the latest mobile t..

Read more

Insurance: Brand Building Action Points

Brand Building Action Points 1.     Build the brandBrand is important. Even in m..

Read more

Luxury: Brand Building Action Points

Brand Building Action Points 1.     Be boldTake risks. Be willing to communicate..

Read more

Oil&Gas: Brand Building Action Points

Brand Building Action Points 1.     Be more agileThe nature of the oil and gas b..

Read more

Personal Care: Brand Building Action Points

Brand Building Action Points 1.     Become a platformLeverage the strengths of b..

Read more

Retail: Brand Building Action Points

Brand Building Action Points 1.     Be customer obsessedBe in conversation with ..

Read more

Soft Drinks: Brand Building Action Points

Brand Building Action Points 1.     DiversifyTo maintain market share, the major..

Read more

Technology: Brand Building Action Points

Brand Building Action Points 1.     Give backAs major technology brands grow in ..

Read more

Telecom Providers: Brand Building Action Plans

Brand Building Action Points 1.     Extend categoriesConsider category extension..

Read more

Banks: Brand Building Action Points

Brand Building Action Points 1.         Manage the..

Read more

Apparel: Apparel imitates luxury with more design focus

Apparel imitates luxury with more design focus Bright colors, personalization express consumer moodB..

Read more

Cars Lead: SUV, luxury propel sales, but pace of growth slows

SUV, luxury propel sales,but pace of growth slows Brands build for today and prepare for tomorr..

Read more

Luxury: Brands refine experience both in stores and online

Brands refine experienceboth in stores and online Iconic meets ironic as luxury adopts streetwe..

Read more

Personal Care: Brand value increases despite disruptive trends

Brand value increasesdespite disruptive trends E-commerce, changing attitudes influence shoppin..

Read more

Retail: Operating across channels, retailers exhibit strength

Operating across channels,retailers exhibit strength New online-offline alliances portend more ..

Read more

Beer: Less drinking, changing tastes pressure brewers

Less drinking, changingtastes pressure brewers Category adds more crafts, flavors, and occasion..

Read more

Fast Food lead: Healthier, tastier food drives category growth

Healthier, tastier fooddrives category growth Digital innovation improves experience Burge..

Read more

Soft Drinks: Brands expand healthier, premium drink options

Brands expand healthier,premium drink options Respond to need for wider consumer choice Th..

Read more

Banks Global: Banks adjust for digital future, next generation

Banks adjust for digitalfuture, next generation Results buoy category, but disruptions expected..

Read more

Banks Regional: Strong regional economies drive bank value increases

Strong regional economiesdrive bank value increases US and Chinese banks lead in growth rates&n..

Read more

Insurance lead: Insurance rebounds sharply on strength of Asian business

Insurance rebounds sharplyon strength of Asian business Tech disruption makes branding more cri..

Read more

Oil&Gas: Industry pivots to gas, plans for alternatives

Industry pivots to gas,plans for alternatives US, Europe pursue different strategies The r..

Read more

Technology B2C: AI, voice recognition excite consumer interest

AI, voice recognitionexcite consumer interest But scale of data breaches raises privacy concern..

Read more

Technology B2B lead: Cloud initiatives motivate competition, collaboration

Cloud initiatives motivatecompetition, collaboration Border between B2B and B2C becomes more po..

Read more

Telecom Providers lead: Brands redefine, stretch slow-growing category

Brands redefine, stretchslow-growing category Pursue acquisitions for content and scale In..

Read more

Disruption and Change

Future: Brand importance will rise as technology limits choice

Brand importance will riseas technology limits choice But the risk of disintermediation is urge..

Read more

B2B: Brand Building Action Points

Brand Building Action Points 1.         Ask the ri..

Read more

Future: Brand Building Action Points

Brand Building Action Points 1.         Improve cu..

Read more

Disruption: Brand Building Action Points

Brand Building Action Points 1.         Anticipate..

Read more

B2B: B2B Value growth outpaces Top 100

B2B value growthoutpaces Top 100 Brand transformations gain traction The BrandZ™&nbs..

Read more

Disruption: Disruptors spin ideas, tech into perfect storms

Disruptors spin ideas,tech into perfect storms They alter society while building scalable busin..

Read more

Regions

Regions Overview: Led by Asia, the Top 10 of all regions rise in value

Led by Asia, the Top 10of all regions rise in value Economy helps growth, Brand Power and Innov..

Read more

Regions North America: Innovative tech brands drive region's value rise

Innovative tech brandsdrive region’s value rise With a 23 percent increase, North America..

Read more

Regions Asia: China and tech brands propel region's growth

China and tech brandspropel region’s growth With a rise of 42 percent, Asia led the regio..

Read more

Regions Continental Europe: Strength in luxury sectors explains Europen growth

 Strength in luxury sectorsexplains European growth The Continental Europe Top 10 rose 15 ..

Read more

Regions United Kingdom: Slow-growth categories influence low value rise

Slow-growth categoriesinfluence low value rise Brexit did not help. But main the reason for 7 p..

Read more

Regions Latin America: Brands cultivate local popularity and expand

Brands cultivate localpopularity and expand The Latin America Top 6 all appear in the category ..

Read more

BAV

Best Countries: Qualities of countries shape perception of their brands

Best Countries report reveals qualities for growth All brands have a country of origin. All cou..

Read more

Insights

Retail Insight | Metrics

Ray GaulSVP, Retail Insights EuropeKantar ConsultingRay.Gaul@kantarconsulting.com Rapid change ..

Read more

Retail Insight | Consumers

Wayne PanSenior ConsultantKantar ConsultingWayne.Pan@kantarconsulting.com Retail entersan atten..

Read more

Retail Insight | Innovation

Claire HoldenManaging Director, Retail + LeisureHill+Knowlton StrategiesClaire.Holden@hkstrategies.c..

Read more

Retail Insight | Opportunity

Dayoán DaumontConsulting Partner, Innovation & Digital TransformationOgilvyREDDayoan.Daum..

Read more

Retail Insight | Environment

Geoff de BurcaManaging Partner & Head of StrategyMediaComGeoff.deBurca@mediacom.com  &..

Read more

Retail Insight | Entrepreneurship

Gwen MorrisonCEO, The AmericasThe Store WPPGwen.Morrison@wpp.com  Retailers acquireand als..

Read more

Retail Insight | China

Jon BirdExecutive DirectorVMLJon.Bird@vml.com China signalsfuture of retailand mobile use ..

Read more

Apparel Insight | Trust

 Whitney Krause JamesPartner, Analytics PracticeKantar Millward BrownWhitney.Krause@kantar.com&..

Read more

Apparel Insight | Inclusiveness

 Jaime Klein DaleyEVP, Strategy and InsightsPossibleJaime.KleinDaley@possible.com Fashion ..

Read more

Apparel Insight | Amazon Effect

Geetu BediSenior VP, Account DirectorBAV ConsultingGeetu.Bedi@bavgroup.com Amazon conferslegiti..

Read more

Apparel Insight | Inversion

 Anusha CouttiganeSenior Analyst, Research ServicesKantar ConsultingAnusha.Couttigane@kantarcon..

Read more

B2B Insight | Buying Decisions

Julian GreenHead of Corporate PracticeKantar Millward BrownJulian.Green@kantarmillwardbrown.com ..

Read more

B2B Insight | Branding

Uri BaruchinStrategy PartnerSuperunionUri.Baruchin@superunion.com Why is so much B2B marketing ..

Read more

B2B Insight | Emotion

Robert SwartzStrategy DirectorMediaComRobert.Swartz@mediacom.com B2B buyingis emotionaland rati..

Read more

Banks Insight | Open Banking

Will HunterManaging Director, UKHeath Wallace Ltd.Will.Hunter@heathwallace.comMore complexityadds op..

Read more

Banks Insight | Open Banking

Will FotschSenior DirectorKantar ConsultingWill.Fotsch@kantarconsulting.com By sharing databank..

Read more

Banks Insight | Women

Rosi McMurrayPlanning Director, Financial Services & TechnologyKantar TNSRosi.McMurray@kantartns..

Read more

Banks Insight | Digital

Richard MullinsManaging Director, EMEAAccelerationRichard@Acceleration.bizDigital bankingmatches or ..

Read more

Banks Insight | Fintechs

Rhys JamesDirector, QualitativeKantar TNSRhys.James@kantartns.com Fintechs threaten,but consume..

Read more

Banks Insight | Fintechs

 Matt WoodhamsBrand Director, Client ServiceKantar ConsultingMatt.Woodhams@kantarconsulting.com..

Read more

Banks Insight | Millennials

 Lisa ParenteVice President, Global Content MarketingKantar Millward BrownLisa.Parente@kantarmi..

Read more

Banks Insight | Trust

Alex WrightGroup Director, Financial Services & TechnologyKantar TNSAlex.Wright@kantartns.com&nb..

Read more

Banks Insight | B2C

Valeria BalaroUK Marketing DirectorKantarValeria.Balaro@kantar.com  Brands cyclebetween B2B,B2C..

Read more

Beer Insight | Craft

 Nick McLawhornDirector, InsightsMirumNick.McLawhorn@mirumagency.com  Independentcraf..

Read more

Beer Insight | Differentiation

Marty StockCEOCavalryMarty.Stock@cavalryagency.com To narrow vastchoice, differenceis crucial f..

Read more

Beer Insight | Consumption

James HiddenManaging DirectorOgilvy & MatherJames.Hidden@ogilvy.com  Brands expectheal..

Read more

Beer Insight | Ingredients

Craig McAnshSenior VP, Marketing and BrandingKantar Consulting, Futures PracticeCraig.McAnsh@kantarc..

Read more

Beer Insight | Youth

Craig McAnshSenior VP, Marketing and BrandingKantar Consulting, Futures PracticeCraig.McAnsh@kantarc..

Read more

Beer Insight | Loyalty

Cindy HoffmannGlobal Account DirectorKantar GroupCindy.Hoffmann@kantar.com  Craft drinkers..

Read more

Beer Insight | E-commerce

Carolina LuttmannVP of Client ManagementKantar Millward BrownCarolina.Luttmann@kantarmillwardbrown.c..

Read more

Cars Insight | Ownership

 Stephen WallacePlanning PartnerGTBStephen.Wallace@gtb.com People enjoythe convenienceof o..

Read more

Cars Insight | Emotion

Stacy GraikoManaging Director, Qualitative PracticeKantar Millward Brown, FireflyStacy.Graiko@kantar..

Read more

Cars Insight | Brand

 Piers Lindsay-TaylorDirector, Sales and Client ManagementKantar Millward-BrownPiers.LindsayTay..

Read more

Cars Insight | Experience

 Matt WoodhamsBrand Director, Client ServiceKantar ConsultingMatt.Woodhams@kantarconsulting.com..

Read more

Cars Insight | Ownership

 Justin HollowayPlanning DirectorGTBJustin.Holloway@gtb.com Steep housingladder favorscar ..

Read more

Cars Insight | Technology

 Jenny KimmerichManaging Partner, Content and PartnershipsGTBJenny.Kimmerich@gtb.com Tech ..

Read more

Cars Insight | Emotion

Andreas SiglManaging DirectorBurson-MarstellerAndreas.Sigl@bm.com Brands mustinspire passionfor..

Read more

Disruption Insight | Scale

Wayne PanSenior ConsultantKantar ConsultingWayne.Pan@kantarconsulting.com Insight | Scale ..

Read more

Disruption Insight | Unicorns

 Stefan WilkersonRegional Chief Client OfficerKantarStefan.Wilkerson@kantar.com  &nbs..

Read more

Disruption Insight | ScaleInsight | Disruptors

Sabrina Bailey-NavalónMarketing DirectorXaxisSabrina.Bailey@xaxis.com Longevity willrequ..

Read more

Disruption Insight | Technology

Kyle BootsDirector of Brand and Social AnalyticsY&R and BAV GroupKyle.Boots@yr.com Consumer..

Read more

Disruption Insight | Media

 Jane OstlerGlobal Head of Media, Insights DivisionKantarJane.Ostler@kantar.com  Reac..

Read more

Disruption Insight | Brands

 Adam CaplanPartnerKantar ConsultingAdam.Caplan@kantarconsulting.comBrands helpabsorb shockof d..

Read more

Fast Food Insights

Insight | “Phygital” To optimizeTechnology,add a smile The challenge for fast ..

Read more

Future Insights

Wayne PanSenior ConsultantKantar ConsultingWayne.Pan@kantarconsulting.com Insight | Purpose&nbs..

Read more

insurance Insights

Nigel BirchSenior Client DirectorKantar Millward BrownNigel.Birch@kantarmillwardbrown.com Insig..

Read more

Luxury Insights

Veronika VdacnaGlobal Business DirectorMindshareVeronika.Vdacna@mindshareworld.com Insight | Va..

Read more

Oil & Gas Insights

Michael KehsManaging Director, Energy and IndustrialsHill+Knowlton StrategiesMichael.Kehs@hkstrategi..

Read more

Personal Car Insights

 Erica WilliamsClient ExecutiveKantar WorldpanelErica.Williams@kantarworldpanel.com Insigh..

Read more

Soft Drink Insights

Rob VanceVice PresidentPenn Schoen BerlandRVance@ps-b.com Insight | Health Growth comingFr..

Read more

Technology Insights

Whitney FishmanManaging Partner, Innovation & Consumer TechnologyWavemakerWhitney.Fishman@wmglob..

Read more

Telecoms Insights

Sean WellerDirector of Strategy, SeattlePossibleSean.Weller@possible.com   Insight | ..

Read more