Thought Leadership & Analysis
AI and voice recognition will drive engagement with customers Indian brands l..
Consumers expect brand experience to be great, and will post their verdict Inspiri..
Conscious consumers influence brands, across categories, to act responsibly In..
Brands must mirror diverse reality of how people live now Consumers respond to..
Fluid identity influences many purchasing decisions New research provides insights into consu..
Rural and urban Indians share similar aspirations Brands can benefit from change and hel..
Indian national pride influences brand opportunities, challenges Trend shapes consumer e..
Brand ambassadors now more relatable Indian marketers traditionally have relied on major..
More consumers consider environment when buying But most focus on immediate concerns &nb..
Premiumization Indian consumers will pay more for benefits Brand strategies make premium..
More Indian consumers now buy on promotion Indians are shopping on promotion. This recent dev..
Brand Building Action Points The Indian Consumer and Shopping Habits 1. Be clear about ..
Creative problem solving can help brands improve products, services Several In..
Consumers will make mobile devices their key TV screens Brands need to supply ..
Brand challenge: Reach the right consumer group at the right time And be authentic ..
Innovative tech opens fast-growing, non-urban markets to brand builders Smart ..
As Indian culture evolves, brands can help shape positive change Empower and ..
For emerging India brands 1. Connect emotionally To connect emotionally is important for any brand,..
This section about emerging entrepreneurial Indian brands inaugurates a new feature of the BrandZ&tr..
As India experiences rapid economic growth and the possibilities of modern life meet the pull of tra..
Global ideas, reinterpreted, meet local consumer needs A new phenomenon – the eme..
People moving into urban middle class will drive growth over next decade Brands ca..
Visual language now is critical for impactful brand stories Global trend fits well ..
As India’s economy becomes more open, so does the society, and attitudes change ..
Strong valuable brands deliver superior shareholder return BrandZ™ India Top 50 Po..