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Highlights

Cross Category Trends- Market dynamics, changing attitudes, open opportunities and new challenges

Cross Category Trends: Market dynamics, changing attitudes, open opportunities and new challengesPur.. Read more

Key Results- Brand building, strong economy produce record growth results

Key Results: Brand building, strong economy produce record growth resultsTop 50 value rises34% year-.. Read more

BrandZ™ India Top 50 portfolio outperforms rate of SENSEX growth

BrandZ™ India Top 50 portfoliooutperforms rateof SENSEX growthStrong valuable brands deliversu.. Read more

E-commerce- Mobile penetration drives online sales

E-commerce: Mobile penetration drives online salesMore categories draw shopper attentionE-commerce s.. Read more

Brand building initiatives, market dynamism drive record increase in value

Brand building initiatives, market dynamism drive record increase in valueFive-year anniversary rank.. Read more

Takeaways- Key actions for building valuable brands in India

Takeaways: Key actions for building valuable brands in IndiaBe innovativeIn India, as in most market.. Read more

India ranking achieves record year-on-year 34% increase in value

Overview India ranking achieves record year-on-year 34% increase in valueFive-year Top 50 growt.. Read more

Connectivity- Mobile internet use swells across India

Connectivity: Mobile internet use swells across IndiaAffordability helps accelerate penetrationThe n.. Read more

Media- Driven by digital growth, ad spending will rise 13%

Media: Driven by digital growth, ad spending will rise 13%India is among world’s fastest-growi.. Read more

New BrandZ™ India eligibility criteria

To present a more comprehensive view of India’s rapidly changing brand landscape, this fifth a.. Read more

BrandZ Five-Year Analysis: New insights for building valuable brands in India

By Ken Schept

India’s intense growth alters brand landscapeBuilding and sustaining value becomes more challe.. Read more

Thought Leadership & Analysis

Trust grows with a brand’s authenticity and simplicity

Thought Leadership Trust | Trust & LoveTrust growswith a brand’sauthenticityand simpl..

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Dialogue helps cultivate trust with skeptical consumers

Thought Leadership Trust | DialogueDialogue helpscultivate trustwith skepticalconsumersConsumer..

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Tech enables experiences that cultivate trust in brands

Thought Leadership Trust | TechnologyTech enablesexperiencesthat cultivatetrust in brandsBut mi..

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Building brands today requires first cultivating consumer trust

Thought LeadershipTrust | Trust & LoveBuilding brandstoday requiresfirst cultivatingconsumer tru..

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BrandZ analysis

Unicorn brands now rank high in India Top 75

UnicornsUnicorn brandsnow rank highin India Top 75After a two-year slowdown, both local and overseas..

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Walmart-Flipkart deal reflects major changes in India’s retail sector

FlipkartWalmart-Flipkart dealreflects major changesin India’s retail sectorWalmart’s ann..

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Expanded India ranking, with more categories, reflects brand landscape

Category GrowthExpanded India ranking, with more categories, reflects brand landscape Technology bra..

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Brands alter strategies to boost equity, value in competitive market

PremiumizationBrands alter strategies to boost equity, value in competitive market Premiumization be..

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As India changes, highly trusted brands increase value faster

TrustAs India changes, highly trusted brands increase value faster Newer brands build trust with unu..

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Value grows sharply among Top Risers

Top RisersValue grows sharply among Top RisersMost increase by 50 percent or moreLed by Tanishq, the..

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Newcomers exemplify India’s evolving brand landscape

NewcomersNewcomers exemplify India’sevolving brand landscape30 brands represent 17 categoriesT..

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Clear purpose underpins health of service brands

Service SectorClear purpose underpins health of service brandsThe service sector experienced explosi..

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Tech category adds majority of B2B Newcomer brands

Business-to-BusinessTech category addsmajority of B2BNewcomer brandsEight of the 30 Newcomers in the..

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India’s rapid growth alters brand landscape

BrandZ™ Five-Year AnalysisNew insights for building valuable brands in IndiaIndia’s rapi..

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Interviews

India’s largest private bank renews brand, stays relevant

C-SUITE Q&AIndia’s largestprivate bankrenews brand,stays relevantAims to preempt competiti..

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Renewed channel strategy appeals to both first-time, premium buyers

C-SUITE Q&ARenewed channelstrategy appealsto both first-time,premium buyersMarket leader grows s..

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Helping people improve quality of life sustains brand relevance

C-SUITE Q&AHelping peopleimprove qualityof life sustainsbrand relevanceSocial responsibility ini..

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Brand Building Best Practices

Trust grows with a brand’s authenticity, and simplicity

Brand Building Best Practices Trust | Authenticity Trust growswith a brand’sauthenticity,..

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Brands must adopt millennial values to build high trust with this generation

Brand Building Best PracticesTrust | MillennialsBrands must adoptmillennial valuesto build high trus..

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Once an outcome, earned over time, brand trust today is a prerequisite

Brand Building Best PracticesTrust | In a skeptical ageOnce an outcome, earned over time,brand ..

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Brands must increase trust in purchasing on the internet

Brand Building Best Practices Trust | E-commerceBrands mustincrease trustin purchasingon the in..

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Any age brand, in any category, can inspire trust and protect it

Brand Building Best PracticesTrust | Ticking the boxesAny age brand,in any category,can inspire trus..

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