Cross Category Trends: Market dynamics, changing attitudes, open opportunities and new challengesPur.. Read more
Key Results: Brand building, strong economy produce record growth resultsTop 50 value rises34% year-.. Read more
BrandZ™ India Top 50 portfoliooutperforms rateof SENSEX growthStrong valuable brands deliversu.. Read more
E-commerce: Mobile penetration drives online salesMore categories draw shopper attentionE-commerce s.. Read more
Brand building initiatives, market dynamism drive record increase in valueFive-year anniversary rank.. Read more
Takeaways: Key actions for building valuable brands in IndiaBe innovativeIn India, as in most market.. Read more
Overview India ranking achieves record year-on-year 34% increase in valueFive-year Top 50 growt.. Read more
Connectivity: Mobile internet use swells across IndiaAffordability helps accelerate penetrationThe n.. Read more
Media: Driven by digital growth, ad spending will rise 13%India is among world’s fastest-growi.. Read more
Thought Leadership & Analysis
Thought Leadership Trust | Trust & LoveTrust growswith a brand’sauthenticityand simpl..
Thought Leadership Trust | DialogueDialogue helpscultivate trustwith skepticalconsumersConsumer..
Thought Leadership Trust | TechnologyTech enablesexperiencesthat cultivatetrust in brandsBut mi..
FlipkartWalmart-Flipkart dealreflects major changesin India’s retail sectorWalmart’s ann..
Category GrowthExpanded India ranking, with more categories, reflects brand landscape Technology bra..
PremiumizationBrands alter strategies to boost equity, value in competitive market Premiumization be..
TrustAs India changes, highly trusted brands increase value faster Newer brands build trust with unu..
NewcomersNewcomers exemplify India’sevolving brand landscape30 brands represent 17 categoriesT..
Business-to-BusinessTech category addsmajority of B2BNewcomer brandsEight of the 30 Newcomers in the..
C-SUITE Q&AIndia’s largestprivate bankrenews brand,stays relevantAims to preempt competiti..
C-SUITE Q&ARenewed channelstrategy appealsto both first-time,premium buyersMarket leader grows s..
Brand Building Best Practices
Brand Building Best Practices Trust | Authenticity Trust growswith a brand’sauthenticity,..
Brand Building Best PracticesTrust | MillennialsBrands must adoptmillennial valuesto build high trus..
Brand Building Best PracticesTrust | In a skeptical ageOnce an outcome, earned over time,brand ..
Brand Building Best Practices Trust | E-commerceBrands mustincrease trustin purchasingon the in..