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Highlights

Indonesia 2015 | Overview | Key take-aways

1. Match aspiration with affordability Consider how different levels of affluence affect consumer.. Read more

Indonesia 2015 | Overview | Economy & Demographics

DEMOGRAPHICS Total population: 253.6 million Urban population: 53% of total population (2014.. Read more

Indonesia 2015 | Overview | History

Strong economy emerges after years of upheaval The 17,000-plus islands that make up the Indonesia.. Read more

Thought Leadership & Analysis

Indonesia 2015 | Overview

Modern Indonesia is being shaped by sizeable forces – some old, some new – and to understand the.. Read more

Indonesia 2015 | Overview | Cross-category trends

The search for value Robust economic growth is putting more money in people’s pockets, but demand .. Read more

Indonesia 2015 | Overview | Key Learnings

Make branding a priority and reap the rewards Now is the time to focus on branding; Indonesian consu.. Read more

Indonesia 2015 | Overview | Brand Contribution

Brand contribution measures the impact of brand alone, without financials or other factors, in the m.. Read more

Indonesia 2015 | Overview | Brand Indonesia

Indonesia’s image around the world yet to live up to the strength of positive feeling at home Indo.. Read more

Indonesia 2015 | Overview | Brand value

Value is concentrated at the top of the list The value of the BrandZ™ Top 50 Most Valuable Indones.. Read more

Indonesia 2015 | Overview | Categories & Brands

Financial services brands make an extremely strong showing in the Indonesian rankings, with 12 brand.. Read more

Indonesia 2015 | Overview | BrandZ Analysis

Brand Age The age of brands in the Top 50 is relatively young by global standards, if not quite as y.. Read more

Indonesia 2015 | Overview | Key Results

Rankings and analysis shine spotlight on opportunities and challenges for brands Indonesia Top 50 t.. Read more

Indonesia 2015 | Overview | Key Lessons

1. To go with Categories and Brand value piece Ways to win Businesses in Indonesia that nurture the.. Read more

Indonesia 2015: Thought Leadership

Why appealing to the masses is essential to growing the market for top-end goods     .. Read more

Indonesia 2015: Thought Leadership

Tensions give rise to changing consumer truths       Lara-Lee BurnHead of Firefly IndonesiaLa.. Read more

Indonesia 2015: Thought Leadership

From fragile to agile – adapting to new markets and challenges       Thomas SuttonTechnical.. Read more

Indonesia 2015: Thought Leadership

Win with e-commerce: five steps towards future-proofing business        Maneesheel GautamLead.. Read more

Indonesia 2015: Thought Leadership

The youth of today – the power behind your brand tomorrow        Daniel B. SiswandiChief St.. Read more

Indonesia 2015: Thought Leadership

Give me more – the rise of the demanding Indonesian consumer, and why brands need to specialize .. Read more

Indonesia 2015: Brand Building

Developing local meaning Presenting a locally relevant face to global brands is essential to success.. Read more

Indonesia 2015: Brand Building

What’s the big ideal? Why brands need a higher purpose       Katryna MojicaChief Executive .. Read more

Indonesia 2015: Brand Building

When opposites attract – creating complex and alluring brand personalities       Kris Const.. Read more

Indonesia 2015: Brand Building

Do not enter without an appetite for risk A wait-and-see approach to digital means missing the boat .. Read more

Indonesia 2015: Brand Building

The 1,000% lesson from China       Peter WalsheBrandZ Global Strategy Director Millward Brown.. Read more

Indonesia 2015: Brand Building

And the brand lived happily ever after – why the brave will tell consumers a story        A.. Read more

New! BrandZ Top 50 Indonesian Brands

BrandZ™ Top 50 Most Valuable Indonesian Brands 2015 Press Release Click here to download the Bra.. Read more

Indonesia 2015 | Brand Profiles | 50 | Bimoli

Company: Salim Ivomas Pratama Tbk PT Brand value: US$110 million Headquarter city: Jakarta Industry.. Read more

Indonesia 2015 | Brand Profiles | 49 | BII

Company: Bank Internasional Indonesia Tbk PT Brand value: US$113 million Headquarter city: Jakarta I.. Read more

Indonesia 2015 | Brand Profiles | 48 | BTN

Company: Bank Tabungan Negara Persero Tbk PT Brand value: US$117 million Headquarter city: Jakarta .. Read more

Indonesia 2015 | Brand Profiles | 47 | Permata

Company: Bank Permata Tbk PT Brand value: US$127 million Headquarter city: Jakarta Industry: Banking.. Read more

Indonesia 2015 | Brand Profiles | 46 | Danamon

Company: Bank Danamon Indonesia Tbk PT Brand value: US$132 million Headquarter city: Jakarta Industr.. Read more

Indonesia 2015 | Brand Profiles | 45 | Adira

Company: Bank Danamon Indonesia Tbk PT Brand value: US$141 million Headquarter city: Jakarta Industr.. Read more

Indonesia 2015 | Brand Profiles | 44 | LUX

Company: Unilever Indonesia Tbk PT Brand value: US$142 million Headquarter city: Jakarta Industry: P.. Read more

Indonesia 2015 | Brand Profiles | 43 | Sinar Mas

Company: Sinar Mas Multiartha Tbk PT Brand value: US$144 million Headquarter city: Jakarta Industry:.. Read more

Indonesia 2015 | Brand Profiles | 42 | Sarimi

Company: Indofood CBP Sukses Makmur Tbk PT Brand value: US$154 million Headquarter city: Jakarta Ind.. Read more

Indonesia 2015 | Brand Profiles | 41 | Mega

Company: Bank Mega Tbk PT Brand value: US$157 million Headquarter city: Jakarta Industry: Banking Ye.. Read more

Indonesia 2015 | Brand Profiles | 40 | Supermi

Company: Indofood CBP Sukses Makmur Tbk PT Brand value: US$158 million Headquarter city: Jakarta Ind.. Read more

Indonesia 2015 | Brand Profiles | 39 | CIMB Niaga

Company: Bank CIMB Niaga Tbk PT Brand value: US$192 million Headquarter city: Jakarta Industry: Bank.. Read more

Indonesia 2015 | Brand Profiles | 38 | Clear

Company: Unilever Indonesia Tbk PT Brand value: US$216 million Headquarter city: Jakarta Industry: P.. Read more

Indonesia 2015 | Brand Profiles | 37 | Indovision

Company: MNC Sky Vision Tbk PT Brand value: US$249 million Headquarter city: Jakarta Industry: Enter.. Read more

Indonesia 2015 | Brand Profiles | 36 | Jaya Property

Company: Jaya Real Property Tbk PT Brand value: US$251 million Headquarter city: Tangerang Industry:.. Read more

Indonesia 2015 | Brand Profiles | 35 | Agung Podomoro

Company: Agung Podomoro Land Tbk PT Brand value: US$267 million Headquarter city: Jakarta Industry: .. Read more

Indonesia 2015 | Brand Profiles | 34 | GG Mild

Company: Gudang Garam Tbk PT Brand value: US$272 million Headquarter city: Kediri Industry: Tobacco .. Read more

Indonesia 2015 | Brand Profiles | 33 | Lifebuoy

Company: Unilever Indonesia Tbk PT Brand value: US$275 million Headquarter city: Jakarta Industry: P.. Read more

Indonesia 2015 | Brand Profiles | 32 | Citra

Company: Unilever Indonesia Tbk PT Brand value: US$279 million Headquarter city: Jakarta Industry: P.. Read more

Indonesia 2015 | Brand Profiles | 31 | Sunsilk

Company: Unilever Indonesia Tbk PT Brand value: US$285 million Headquarter city: Jakarta Industry: P.. Read more

Indonesia 2015 | Brand Profiles | 30 | Ace Hardware

Company: Ace Hardware Indonesia Tbk PT Brand value: US$323 million Headquarter city: Jakarta Industr.. Read more

Indonesia 2015 | Brand Profiles | 29 | Lippo

Company: Lippo Karawaci Tbk PT Brand value: US$331 million Headquarter city: Tangerang Industry: Rea.. Read more

Indonesia 2015 | Brand Profiles | 28 | Pondok Indah Group

Company: Metropolitan Kentjana Tbk PT Brand value: US$350 million Headquarter city: Jakarta Industry.. Read more

Indonesia 2015 | Brand Profiles | 27 | Garuda Indonesia

Company: Garuda Indonesia Persero Tbk PT Brand value: US$354 million Headquarter city: Tangerang I.. Read more

Indonesia 2015 | Brand Profiles | 26 | Alfa

Company: Sumber Alfaria Trijaya Tbk PT Brand value: US$398 million Headquarter city: Tangerang Indus.. Read more

Indonesia 2015 | Brand Profiles | 25 | SariWangi

Company: Unilever Indonesia Tbk PT Brand value: US$402 million Headquarter city: Jakarta Industry: S.. Read more

Indonesia 2015 | Brand Profiles | 24 | Pakuwon

Company: Pakuwon Jati Tbk PT Brand value: US$455 million Headquarter city: Surabaya Industry: Real E.. Read more

Indonesia 2015 | Brand Profiles | 23 | Hypermart

Company: Matahari Putra Prima Tbk PT Brand value: US$461 million Headquarter city: Tangerang Industr.. Read more

Indonesia 2015 | Brand Profiles | 22 | Summarecon

Company: Summarecon Agung Tbk PT Brand value: US$477 million Headquarter city: Jakarta Industry: Rea.. Read more

Indonesia 2015 | Brand Profiles | 21 | Sinar Mas Land

Company: Sinar Mas Land Ltd Brand value: US$483 million Headquarter city: Tangerang Industry: Real E.. Read more

Indonesia 2015 | Brand Profiles | 20 | Ciputra

Company: Ciputra Development Tbk PT Brand value: US$484 million Headquarter city: Jakarta Industry: .. Read more

Indonesia 2015 | Brand Profiles | 19 | Aqua

Company: Danone SA Brand value: US$659 million Headquarter city: Jakarta Industry: Food Year formed.. Read more

Indonesia 2015 | Brand Profiles | 18 | Pepsodent

Company: Unilever Indonesia Tbk PT Brand value: US$659 million Headquarter city: Jakarta Industry: P.. Read more

Indonesia 2015 | Brand Profiles | 17 | Rinso

Company: Unilever Indonesia Tbk PT Brand value: US$949 million Headquarter city: Jakarta Industry: H.. Read more

Indonesia 2015 | Brand Profiles | 16 | Indosat

Company: Indosat Tbk PT Brand value: US$1,012 million Headquarter city: Jakarta Industry: Telecom pr.. Read more

Indonesia 2015 | Brand Profiles | 15 | XL

Company: XL Axiata Tbk PT Brand value: US$1,032 million Headquarter city: Jakarta Industry: Telecom .. Read more

Indonesia 2015 | Brand Profiles | 14 | Indomie

Company: Indofood CBP Sukses Makmur Tbk PT Brand value: US$1,039 million Headquarter city: Jakarta I.. Read more

Indonesia 2015 | Brand Profiles | 13 | Pond's

Company: Unilever Indonesia Tbk PT Brand value: US$1,488 million Headquarter city: Jakarta Industry:.. Read more

Indonesia 2015 | Brand Profiles | 12 | Gudang Garam

Company: Gudang Garam Tbk PT Brand value: US$1,625 million Headquarter city: Kediri Industry: Tobacc.. Read more

Indonesia 2015 | Brand Profiles | 11 | U MILD

Company: Hanjaya Mandala Sampoerna Tbk PT Brand value: US$1,640 million Headquarter city: Jakarta .. Read more

Indonesia 2015 | Brand Profiles | 10 | Marlboro

Company: Hanjaya Mandala Sampoerna Tbk PT Brand value: US$1,669 million Headquarter city: Jakarta In.. Read more

Indonesia 2015 | Brand Profiles | 8 | Surya

Company: Gudang Garam Tbk PT Brand value: US$1,939 million Headquarter city: Kediri Industry: Tobacc.. Read more

Indonesia 2015 | Brand Profiles | 7 | BNI

Company: Bank Negara Indonesia Persero Tbk PT Brand value: US$2,042 Headquarter city: Jakarta Indu.. Read more

Indonesia 2015 | Brand Profiles | 6 | Matahari

Company: Matahari Department Store Tbk PT Brand value: US$2,145 million Headquarter city: Tangerang .. Read more

Indonesia 2015 | Brand Profiles | 5 | A Mild

Company: Hanjaya Mandala Sampoerna Tbk PT Brand value: US$5,882 million Headquarter city: Jakarta In.. Read more

Indonesia 2015 | Brand Profiles | 4 | Mandiri

Company: Bank Mandiri Persero Tbk PT Brand value: US$6,153 million Headquarter city: Jakarta Industr.. Read more

Indonesia 2015 | Brand Profiles | 3 | Telkomsel

Company: Telekomunikasi Indonesia Persero Tbk PT Brand value: US$6,373 million Headquarter city: Jak.. Read more

Indonesia 2015 | Brand Profiles | 2 | BRI

Company: Bank Rakyat Indonesia Persero Tbk PT Brand value: US$8,285 million Headquarter city: Jakart.. Read more

Indonesia 2015 | Brand Profiles | 1 | BCA

Company: Bank Central Asia Tbk PT Brand value: US$9,918 million Headquarter city: Jakarta Industry: .. Read more

Indonesia 2015 | Brand Profiles | 47 | Permata

Company: Bank Permata Tbk PT Brand value: US$127 million Headquarter city: Jakarta Industry: Banking.. Read more

Indonesia 2015 | Resources | WPP Companies | Bates Chi & Partners

Bates CHI&Partners is one of Asia's newest start-ups - a global network of creative entrepreneur.. Read more

Indonesia 2015 | Resources | BRANDZTM BRAND VALUATION METHODOLOGY

Introduction The brands that appear in this report are the most valuable in Indonesia. They were sel.. Read more

Indonesia 2015 | Resources | BRANDZ BRAND VALUATION METHODOLOGY

The Valuation Process Step 1: Calculating Financial Value Part A We start with the corporation. I.. Read more

Indonesia 2015 | Resources | BRANDZ BRAND VALUATION METHODOLOGY

Why BrandZTM is the definitive Brand Valuation Methodology All brand valuation methodologies are sim.. Read more

Indonesia 2015 | Resources | BRAND EXPERTS

These individuals from WPP companies provided additional thought leadership, research, analysis and .. Read more

BrandZ™ Top 50 Most Valuable Indonesian Brands 2015 Report

BrandZ™ Top 50 Most Valuable Indonesian Brands 2015 Press Release Click here to download the Bran.. Read more

Indonesia 2015 | Brand Profiles | 9 | Dji Sam Soe

Company: Hanjaya Mandala Sampoerna Tbk PT Brand value: US$1,767 million Headquarter city: Jakarta .. Read more