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Highlights

WELCOME

By David Roth

Opportunity knocks for local and global brands   Confidence returns to drive steady growt.. Read more

OVERVIEW

What a difference a year makes. This time in 2016, the people of Indonesia were facing a squeeze on .. Read more

Cross-category trends

Shifting habits, evolving priorities 1.     Confidence is returning After a yea.. Read more

Key Take Aways

1. There are pockets of opportunity   Even when budgets are tight, consumers will try a n.. Read more

The Vital Signs of Brand Success

By Peter Walshe

Good health is everything                     &.. Read more

TITANS OF DAILY LIFE LEAD NATIONAL RANKING

The majority of the brand value of the BrandZ Top 50 Most Valuable Indonesian Brands comes from just.. Read more

HOUSEHOLD NAMES SHOW HOW TO TURBO-CHARGE BRAND VALUE

There are some brands that punch above their weight in BrandZ rankings because they score well on a .. Read more

Four ways to build strong brands

There are four elements that strong, successful and valuable brands have in common: they focus on pu.. Read more

HISTORY

Diversity underpins nation’s rich history – and current tensions   The island.. Read more

DIGITAL DISRUPTORS

Learning from the new kids on the block In a country where life is increasingly being lived onlin.. Read more

KEY RESULTS

Top 50 brands worth over US$70 billion   The combined value of the BrandZ Top 50 Most Val.. Read more

Thought Leadership & Analysis

WE NEED TO TALK ABOUT BRAND PROMISCUITY INSTEAD OF BRAND LOVE

Anton Reyniers Group Strategy Director   Ogilvy & Mather Indonesia Anton.Reyniers@.. Read more

New age of innovation – through experiences, not products

Mahesh Agarwal Executive director Kantar TNS Mahesh.Agarwal@tnsglobal.com   ENCO.. Read more

Learning from the disruptors – is your brand ready to be a platform?

Ambrish Chaudhry Head of Strategy, APAC Brand Union Ambrish.Chaudhry@brandunion.com &nbs.. Read more

A look in the mirror – preparing for the future starts here

Connie Xu Director of Brand Strategy Kantar Vermeer Connie.Xu@kantarvermeer.com   .. Read more

Five ways to create a hit through innovation

Marie-Anne Lezoraine International Insights Director Kantar Worldpanel Marie-Anne.Lezoraine.. Read more

Soul searching for brands – with a Chief Brand Officer

Gerard Hoff Planning Director Geometry Gerard.Hoff@geometry.com     The .. Read more

Justifying a premium

Belinda Olga Cinintya Account Manager Kantar Millward Brown Belinda.Cinintya@kantarmillward.. Read more

The purpose of being purposeful

Upasana Dua Head of Strategic Planning Y&R Indonesia       The .. Read more

MARKETING LESSONS FROM THE KARDASHIANS

    Anita Devraj Mookerjee Managing Director MediaCom Indonesia Anita.Mooke.. Read more

Putting the ‘I’ in collectivist Indonesia

Upasana Dua Head of Strategic Planning Y&R Indonesia Group Companies     .. Read more

Going beyond advertising

Daniel Hagmeijer Head of Strategy and Experience Design Mirum Jakarta Daniel.Hagmeijer@miru.. Read more

Color by numbers – the power of data to fuel creative innovation

Nugroho Nurarifin Executive Creative Director Grey Group Nugroho.Nurarifin@grey.com &nbs.. Read more

Understanding what clicks with Gen Z

Muhammad Pandu Account Manager, Media and Digital  Millward Brown Jakarta Muhammad.Pan.. Read more

A higher calling – growth opportunities in Islamic marketing

Arindam Bhattacharyya Head of Strategy Mediacom Indonesia Arindam.Bhattacharyya@mediacom.co.. Read more

Create love by building a community

Charlie Cookson Strategy Director Landor South East Asia Charlie.Cookson@landor.com &nbs.. Read more

Adapt and thrive

Avinash Pareek Client Partner – Strategy Maxus Avinash.Pareek@maxusglobal.com &nbs.. Read more

Technology provides the personal touch

  Agni Isa Ambara Head of Marketing Technology & Enterprise Solution Mirum Agni.. Read more

The look of love – it’s local

Anita Devraj Mookerjee Managing Director, Indonesia MediaCom Anita.Mookerjee@mediacom.com .. Read more

Three new rules of premiumization

Phong Huynh Senior consultant, APAC Kantar Futures KimPhong.Huynh@kantarfutures.com &nbs.. Read more

Choosing the right touchpoints

  Kumaraswamy Narendran Senior Business Director Kantar TNS Narendran.Kumaraswamy@t.. Read more

The power of authentic storytelling

    Laura Nerissa Parungao Associate Account Director Kantar Millward Brown .. Read more

Right place, right message

  Karthik Narayan Technical Advisor Kantar TNS   Never has authenticity bee.. Read more

Meaningful innovation driving brand success

  Johan Shabudin Managing Director, Jakarta J. Walter Thompson Johan.Shabudin@jwt.c.. Read more

MARRYING HERITAGE AND PROGRESS

  Joel Cheong Analyst, APAC Kantar Futures Joel.Cheong@thefuturescompany.com &nb.. Read more

Once upon a time …

  Ummu Hani Senior Research Executive Kantar Millward Brown Ummu.Hani@millwardbrown.. Read more

Collaborate to innovate

  Garth Parlimbangan VP of Client Services Mirum Jakarta Garth.Parlimbangan@mirumag.. Read more

Focusing on individuals

  Cenmidtal Cuaca Mulyanto Associate Analytics Director Mirum Cenmidtal.Mulyanto@mi.. Read more

Digital innovations help businesses ‘go offline’

  Adinda Kusuma Media Manager Mirum Adinda.Kusuma@mirumagency.com   Comp.. Read more

Advertising that spurs action

Yhanuar Purbokusumo Strategy Director Mirum Yhanuar.Purbokusumo@mirumagency.com   .. Read more

Looking beyond Jakarta

  Adji Saputro Account Manager Kantar Millward Brown Adji.Saputro@millwardbrown.com.. Read more

Does your brand have momentum?

Pranay Shah Singh Head of Strategy MEC Indonesia Pranay.Singh@mecglobal.com   &n.. Read more

AN AUTOMATED LIFE THAT LEADS TO AUTONOMOUS LIVING

  RK Narayanan Partner, Client Leadership Mindshare Indonesia RK.Narayanan@mindshar.. Read more

Living the dream

Todd Merriman Strategy Director, Greater China Landor Todd.Merriman@landor.com   .. Read more

SELL YOUR BRAND RIGHT OR SELL YOUR BRAND SHORT

Upasana Dua Head of Strategic Planning Y&R     A CONSUMER’S SOLIL.. Read more

1 Innovation focus for nation’s biggest bank

BCA  Company: Bank Central Asia Tbk PT  Brand value: US$10,537 million Headquarte.. Read more

50 Biscuit brand serves up happiness

  ROMA Company: PT. Mayora Indah Tbk Brand value:  US$159 million Year on year.. Read more

49 Loyalty boost for expanding store network

Hypermart   COMPANY Matahari Putra Prima Tbk PT BRAND VALUE US $165 million HEADQUA.. Read more

48 Celebrity’s ‘soft touch’ celebrates inner beauty

LUX COMPANY Unilever Indonesia Tbk PT BRAND VALUE US $173 million HEADQUARTERS Jakarta Y.. Read more

47 Developer eyes sites beyond nation’s capital

Agung Podomoro Land   Company: Agung Podomoro Land Tbk PT  Brand value: US$181 mi.. Read more

46 Heritage bank helps families buy first homes

BTN   COMPANY Bank Tabungan Negara Persero Tbk PT BRAND VALUE US $184 million HEADQ.. Read more

45 Movies help TV provider maintain premium pricing

Indovision   COMPANY MNC Sky Vision Tbk PT BRAND VALUE US $189 million HEADQUARTERS.. Read more

44 Noodles serve up taste of family life

  SUPERMI   COMPANY Indofood CBP Sukses Makmur Tbk PT BRAND VALUE US $192 mill.. Read more

43 TV station shines spotlight on music, talent

Indosiar Company: Surya Citra Media Tbk PT Brand value: US$210 million Year on year change:.. Read more

42 Fresh flavors from value noodle brand

Sarimi   COMPANY Indofood CBP Sukses Makmur Tbk PT BRAND VALUE US $210 million HEAD.. Read more

41 Bank promotes ease of digital living

CIMB Niaga   COMPANY Bank CIMB Niaga Tbk PT BRAND VALUE US $211 million HEADQUARTER.. Read more

40 Hair care takes to the road in bus campaign

Clear   COMPANY Unilever Indonesia Tbk PT BRAND VALUE US $236 million HEADQUARTERS .. Read more

39 Cigarettes celebrate growth into adulthood

GG Mild    Company: Gudang Garam Tbk PT  Brand value: US$243 million Head.. Read more

38 Fresh products from financial services provider

Sinar Mas Multiartha   COMPANY Sinar Mas Multiartha Tbk PT BRAND VALUE US $243 mi.. Read more

37 Ride platform focuses on easy payment

Blue Bird Company: PT Blue Bird Tbk Brand value: US$245 million Headquarter city: Jakarta .. Read more

36 Mall developer endures testing times

Lippo Karawaci   COMPANY Lippo Karawaci Tbk PT BRAND VALUE US $265 million HEADQUAR.. Read more

35 Scrub marks latest offer in natural skin care range

CITRA   COMPANY Unilever Indonesia Tbk PT BRAND VALUE US $271 million HEADQUARTERS .. Read more

34 Global TV formats prove to be local hits

RCTI   COMPANY Media Nusantara Citra Tbk PT BRAND VALUE US$ 276 million HEADQUARTER.. Read more

33 Hardware giant offers help and a smile

ACE   COMPANY Ace Hardware Indonesia Tbk PT BRAND VALUE US$287 million HEADQUARTERS.. Read more

32 National airline takes Indonesia to the world

GARUDA INDONESIA   COMPANY Garuda Indonesia Persero Tbk PT BRAND VALUE US $298 million.. Read more

31 Shampoo promotion adds shine to hygiene brand

LIFEBUOY   COMPANY Unilever Indonesia Tbk PT BRAND VALUE US $324 million HEADQUARTE.. Read more

30 ‘Hijab hunt’ contest fuels pride in local beauty

SUNSILK   COMPANY Unilever Indonesia Tbk PT BRAND VALUE US$389 million HEADQUARTERS.. Read more

29 Uncertainty hits sales, but outlook still ‘wonderful’

SUMMARECON   COMPANY Summarecon Agung Tbk PT BRAND VALUE US $392 million HEADQUARTE.. Read more

28 Virtual store marks national first for retailer

ALFAMART   COMPANY Sumber Alfaria Trijaya Tbk PT BRAND VALUE US $426 million HEADQU.. Read more

27 Families urged to talk and share over tea

SARIWANGI   COMPANY Unilever Indonesia Tbk PT BRAND VALUE US $429 million HEADQUART.. Read more

26 Price freeze leads to surge in property sales

SINAR MAS LAND   COMPANY Sinar Mas Land Ltd BRAND VALUE US $468 million HEADQUARTER.. Read more

25 TV station features football, talent quests and music

SCTV   Company: PT Surya Citra Media Brand value: US$502 million Headquarter city: .. Read more

24 Loan partnerships extend property group’s reach

PONDOK INDAH GROUP   COMPANY Metropolitan Kentjana Tbk PT BRAND VALUE US $510 million .. Read more

23 Developments offer luxury lifestyle

Ciputra   COMPANY Ciputra Development Tbk PT BRAND VALUE US $512 million HEADQUART.. Read more

22 Profits up as developer overcomes tough climate

PAKUWON   COMPANY Pakuwon Jati Tbk PT BRAND VALUE US$517 million HEADQUARTERS Surab.. Read more

21 Sauce tells production story from farm to family meal

  BANGO   COMPANY Unilever Indonesia Tbk PT BRAND VALUE US $541 million HEA.. Read more

19 Oral health campaign goes hi-tech

  Pepsodent   COMPANY Unilever Indonesia Tbk PT BRAND VALUE US$744 million .. Read more

18 Saucy challenge gets people talking

 ABC   COMPANY Kraft Heinz Company BRAND VALUE US $784 million HEADQUARTERS Ja.. Read more

17 Celebrity faces help push for young subscribers

XL   COMPANY XL Axiata Tbk PT BRAND VALUE US $800 million HEADQUARTERS Jakarta Y.. Read more

16 Mobile network offers chance to ‘break free’

  Indosat Ooredoo   COMPANY Indosat Tbk PT BRAND VALUE US$ 1,031 million HE.. Read more

15 ‘Dirt is good’ message fuels premium laundry brand

Rinso   COMPANY Unilever Indonesia Tbk PT BRAND VALUE US$ 1,136 million HEADQU.. Read more

14 First name in beauty facing stiff competition

POND’S   COMPANY Unilever Indonesia Tbk PT BRAND VALUE US$ 1,237 million HEAD.. Read more

13 Taste of Indonesia celebrates diversity

Indomie   COMPANY Indofood CBP Sukses Makmur Tbk PT BRAND VALUE US$1,304 million HE.. Read more

12 Stories of mateship show ‘guys know better’

U MILD   COMPANY Hanjaya Mandala Sampoerna Tbk PT BRAND VALUE US$1,631 million HEAD.. Read more

11 Retailer extends digital and physical footprint

 MATAHARI DEPARTMENT STORE     Matahari Department Store Company: Matahar.. Read more

10 Shariah banking specialist looks to digital

BNI   COMPANY Bank Negara Indonesia Persero Tbk PT BRAND VALUE US$ 1,829 million HE.. Read more

9 Music helps cigarette brand reach young smokers

MARLBORO   COMPANY Hanjaya Mandala Sampoerna Tbk PT BRAND VALUE US$2,026 million HE.. Read more

8 Patriotism and optimism drive growth in declining sector

Gudang Garam    Company: Gudang Garam Tbk PT  Brand value: US$2,040 million .. Read more

7 Music and motorsport bring community together

SURYA   COMPANY Gudang Garam Tbk PT BRAND VALUE US$2,071 million HEADQUARTERS .. Read more

6 Kretek brand celebrates cultural strength

DJI SAM SOE   COMPANY Hanjaya Mandala Sampoerna Tbk PT BRAND VALUE US$2,411 million .. Read more

5 Cashless banking to make life easier

  MANDIRI   COMPANY Bank Mandiri Persero Tbk PT BRAND VALUE US$ 5,438 million .. Read more

4 Heritage bank invests in digital services

BRI     Company: Bank Rakyat Indonesia Persero Tbk PT  Brand value: US$8,021.. Read more

3 Smokers urged to express themselves

A MILD   COMPANY Hanjaya Mandala Sampoerna Tbk PT BRAND VALUE US$8,297 million HEAD.. Read more

2 Mobile network promotes quality service and extensive network

TELKOMSEL   COMPANY Telekomunikasi Indonesia Persero Tbk PT BRAND VALUE US$ 8,583 mill.. Read more

BRAND INDONESIA

It is possible not only to measure the value of Indonesian brands, but also to assess the strength o.. Read more