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Highlights

Challenge shifts as market matures

I’m delighted to introduce you to our Top 50 Indonesian Brands ranking and report, in what is .. Read more

Progress, stability a magnet for investment and growth

Indonesia looks to have achieved a rare thing: a virtuous cycle in its economy. A combination o.. Read more

Cross Category Trends

CROSS-CATEGORY TRENDS 1 The digital opportunity is still expandingWith smartphone ownership at 96 pe.. Read more

Key takeaways

Cash is no longer kingJust a few years ago, daily transactions here all happened in cash. But the me.. Read more

Making an Impression

When people meet someone new, that person makes an impression based on how much they stand out from .. Read more

Innovators lead growth in Top 50 ranking

 Top 50 brands worth over $80 billion The combined value of the Top 50 Most Valuable Indon.. Read more

Media - Time to tune in

MEDIA Time to tune inBig events boost ad investmentThis is a year in which Indonesians are spen.. Read more

BCA tops ranking, goes global

BCA (Bank Central Asia) is Indonesia’s most valuable brand, a title it has held every year sin.. Read more

Boom time for banks, digital specialists

 The diversity and dynamism of Indonesian daily life is reflected in the BrandZ Top 50 Most Val.. Read more

Brand Health

BRAND HEALTH The five factors behind strength, vitality Just as there are many contributor.. Read more

Thought Leadership & Analysis

Empathy

Freddie Luchterhand-DareStrategy Director Landor SE AsiaFreddie.Luchterhand@landor.comThe Blind Lead..

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Moments

Mahesh AgarwalExecutive DirectorKantar TNSMahesh.Agarwal@kantartns.comLeveraging moments for brand g..

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Traditions

Retna Murti AsmoroHead of StrategyJWT IndonesiaRetna.Murti@jwt.comRespecting Tradition in a Modern W..

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Blinded

Daniel HagmeijerHead of Brand Experience Design J. Walter Thompson, IndonesiaDaniel.Hagmeijer@miruma..

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Blockchain

Ajay TawdeDigital Strategy DirectorOgilvy IndonesiaAjay.Tawde@ogilvy.com WHEN BLOCKCHAIN WEDS M..

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Future of retail

Voon TaiChannel Planning DirectorGeometry IndonesiaVoon.Tai@geometry.comBe ready for the future of r..

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Scrollers

Manoj DamodaranPartner - DigitalWavemakerManoj.Damodaran@wmglobal.comWinning over the mindless scrol..

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Do brands need to think & behave like publishers

Do brands need to think & behave like publishers?Is it a ‘new paradigm’ or this mont..

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Challenge

Ryan ShawCreative DirectorLandor Southeast AsiaRyan.Shaw@landor.comMeeting the millennial challengeI..

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FMCG

Desire for experience fuels shift in spending Partha KabiManaging DirectorMediaComPartha.Kabi@mediac..

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Fragmentation

Digital Fragmentation – Challenge or Opportunity?Hansal SavlaSenior DirectorKantar TNS, Indone..

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Human Brands

Growing human brands Andreas ChristiadiCountry Head – VML IndonesiaVML IndonesiaAndreas.Christ..

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Improving lives

Important mission: improving livesChaiyren Olivia HermanAccount ManagerKantar Millward BrownChaiyren..

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Multimedia

Winning across multiple media Rizkia Ayu RatnaningtyasResearch ExecutiveKantar Millward BrownRi..

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Omni Shopper

Pursuing the new omni-shopperCeline RosalinaJunior PlannerGeometry Indonesia Celine.Rosalina@geometr..

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Replacement

The need for beauty and utilityRyan ShawCreative Director, Landor Southeast Asiaryan.shaw@landor.com..

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Smart

Smart offerings, smart choicesRahmatia RamadhaniSenior Account ExecutiveKantar WorldpanelRahmatia.Ro..

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Brand Profiles

50 Supermi

SUPERMICompany: Indofood CBP Sukses Makmur Tbk PTBrand Value: US $193 millionHeadquarters: JakartaYe..

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49 RCTI

RCTICompany: Media Nusantara Citra Tbk PTBrand Value: US$ 194 millionHeadquarters: JakartaYear On Ye..

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48 Indomilk

INDOMILKCompany: Indofood Sukses Makmur Tbk PTBrand Value: US$197 millionHeadquarters: JakartaYear O..

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47 Sarimi

SARIMICompany: Indofood CBP Sukses Makmur Tbk PTBrand Value: US $211 millionHeadquarters: JakartaYea..

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46 Lippo Karawaci

LIPPO Company: Lippo Karawaci Tbk PT Brand Value: US $229 million Headquarters: Tangerang Year On Ye..

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45 BlueBird

BLUE BIRDCompany: PT Blue Bird TbkBrand value: US$236 millionHeadquarter city: JakartaYear on year c..

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44 Clear

CLEAR Company: Unilever Indonesia Tbk PTBrand Value: US $238 millionHeadquarters:  JakartaYear ..

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43 BTN

BTNCompany: Bank Tabungan Negara Persero Tbk PTBrand Value: US $242 millionHeadquarters: JakartaYear..

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41 AsuransiAstra

ASURANSI ASTRACompany: ASTRA INTERNATIONAL TBK PTBrand Value: US$280 millionHeadquarters: JakartaYea..

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40 Summarecon

SUMMARECONCompany: Summarecon Agung Tbk PT Brand Value: US $282 million Headquarters: Jakarta Year O..

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39 Garuda

GARUDA INDONESIACompany: Garuda Indonesia Persero Tbk PTBrand Value: US $285 millionHeadquarters: Ta..

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38 Citra

CITRACompany: Unilever Indonesia Tbk PTBrand Value: US $288 millionHeadquarters: JakartaYear On Year..

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37 Bukalapak

BUKALAPAKCompany: Bukalapak Brand Value: US $298 million Headquarters: Jakarta Year On Year Change: ..

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36 SinarMasMultiartha

Sinar Mas MultiarthaCompany: Sinar Mas Multiartha Tbk PTBrand Value: US $304 millionHeadquarters: Ja..

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35 Lifebuoy

LIFEBUOYCompany: Unilever Indonesia Tbk PTBrand Value: US $310 millionHeadquarters: JakartaYear On Y..

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34 Sunsilk

SUNSILKCompany: Unilever Indonesia Tbk PTBrand Value: US$352 millionHeadquarters: JakartaYear On Yea..

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33 Tokopedia

TOKOPEDIACompany: TokopediaBrand Value: US$380 millionHeadquarters: JakartaYear On Year Change: NEW ..

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32 ACE

ACECompany: Ace Hardware Indonesia Tbk PTBrand Value: US$421 millionHeadquarters: JakartaYear On Yea..

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31 SariWangi

SARIWANGICompany: Unilever Indonesia Tbk PT Brand Value: US $441 million Headquarters: Jakarta ..

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30 Ciputra

CIPUTRACompany: Ciputra Development Tbk PT Brand Value: US $449 million Headquarters: Jakarta Year O..

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28 SCTV

SCTVCompany: PT Surya Citra MediaBrand value: US$512 millionYear on year change: 2%Headquarter city:..

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29 Sinar Mas Land

SINAR MAS LANDCompany: Sinar Mas Land Ltd Brand Value: US$486 million Headquarters: Tangerang Year O..

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27 Pondok Indah

PONDOK INDAH GROUP Company: Metropolitan Kentjana Tbk PTBrand Value: US $520 millionHeadquarters: Ja..

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26 Pakuwon

PAKUWONCompany: Pakuwon Jati Tbk PTBrand Value: US$533 millionHeadquarters: SurabayaYear On Year Cha..

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25 Aqua

AQUACompany: Danone SABrand Value: US $561 millionHeadquarters: JakartaYear On Year Change: -1%Indus..

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24 Alfamart

ALFAMARTCompany: Sumber Alfaria Trijaya Tbk PTBrand Value: US$566 millionHeadquarters: TangerangYear..

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23 Bango

BANGOCompany: Unilever Indonesia Tbk PT Brand Value: US $588 million Headquarters: Jakarta Year On Y..

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22 Indihome

IndiHomeCompany: Telekomunikasi Indonesia TbkBrand Value: US$621 millionHeadquarters: JakartaYear On..

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21 Pepsodent

PEPSODENTCompany: Unilever Indonesia Tbk PTBrand Value: US$671 millionHeadquarters: JakartaYear On Y..

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20 Traveloka

TravelokaCompany: TravelokaBrand Value:  US$805 millionHeadquarters: JakartaYear On Year Change..

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19 ABC

ABCCompany: Kraft Heinz CompanyBrand Value: US $829 millionHeadquarters: JakartaYear On Year Change:..

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18 XL

XLCompany: XL Axiata Tbk PT Brand Value: US $891 million Headquarters: Jakarta Year On Year Change: ..

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17 Indosat Ooredoo

INDOSAT OOREDOOCompany: Indosat Tbk PTBrand Value: US$ 907 millionHeadquarters: JakartaYear On Year ..

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15 Matahari

MATAHARI DEPARTMENT STORECompany: Matahari Department Store Tbk PTBrand value: US$1,250 millionHeadq..

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14 Ponds

POND’SCompany: Unilever Indonesia Tbk PTBrand Value: US$1,250 millionHeadquarters: JakartaYear..

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13 Indomie

INDOMIECompany: Indofood CBP Sukses Makmur Tbk PTBrand Value: US$1,306 millionHeadquarters: JakartaY..

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12 UMILD

U MILDCompany: Hanjaya Mandala Sampoerna Tbk PTBrand Value: US$1,534 millionHeadquarters: JakartaYea..

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16 Rinso

RINSOCompany: Unilever Indonesia Tbk PT Brand Value: US$1,196 million Headquarters: Jakarta Year On ..

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11 Marlboro

MARLBORO Company: Hanjaya Mandala Sampoerna Tbk PTBrand Value: US$2,144 millionHeadquarters: Ja..

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9 Gudang Garam

Gudang Garam Company: Gudang Garam Tbk PT Brand value: US$2,..

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8 Surya

SURYACompany: Gudang Garam Tbk PT Brand Value: US$2,374 million Headquarters: Kediri Year On Year Ch..

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7 GoJek

GO-JEKCompany: Go-JekBrand Value: US$2,387 millionHeadquarters: JakartaYear On Year Change: NEW ENTR..

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6 Dji Sam Soe

DJI SAM SOECompany: Hanjaya Mandala Sampoerna Tbk PT Brand Value: US$2,654 millionHeadquarters: Jaka..

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5 Bank Mandiri

MANDIRICompany: Bank Mandiri (Persero) Tbk PTBrand Value: US$6,427 millionHeadquarters: JakartaYear ..

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4 A Mild

A MILDCompany: Hanjaya Mandala Sampoerna Tbk PTBrand Value: US$8,279 millionHeadquarters: JakartaYea..

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3 Telkomsel

TELKOMSELCompany: Telekomunikasi Indonesia Persero Tbk PT Brand Value: US$8,863 millionHeadquarters:..

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2 BRI

BRI  Company: Bank Rakyat Indonesia Tbk PT Brand value: US$9,385 ..

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1 BCA

BCA Company: Bank Central Asia Tbk PT Brand value: US$12,674 millionHe..

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42 Cimb Niaga

CIMB NIAGACompany: Bank CIMB Niaga Tbk PTBrand Value: US $254 millionHeadquarters: JakartaYear On Ye..

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10 BNI

BNICompany: Bank Negara Indonesia Tbk PTBrand Value: US$2,228 millionHeadquarters: JakartaYear On Ye..

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Best Countries Ranking

Best Countries - Brand Indonesia

 Made in Indonesia The world view of Indonesia, and what this means for local brands ..

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