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Sector giants come top of the table The value of the BrandZ Top 30 Most Valuable Italian Brands.. Read more


Top 30 Italian brands worth close to EU72.5 billion The combined value of the BrandZ Top 30 Mos.. Read more

Key take-aways

 1. Draw on heritage, but don’t just be old Longevity in the fickle world of busines.. Read more

Cross-category Trends

  1. The rise of online shopping The growth of e-commerce is gathering momentum, with.. Read more


How to give Italian brands an energy boost Just as there are many contributors to human wellbei.. Read more

SHARE PRICE: Brand boosts the bottom line

 Valuable brands deliver superior shareholder returns Strong brands do far more than win i.. Read more

WELCOME: Rich heritage inspires modern vision

 Betting long term on European powerhouse Welcome to the inaugural WPP BrandZ™ Top 3.. Read more

OVERVIEW: Confidence driving slow but steady growth

Startups help fuel diverse economyThe outlook in Italy right now is bright, and not just because of .. Read more

MEDIA: Investment moves online as Italians switch to social

 Investment moves online as Italians switch to social The heart of the Italian home has lo.. Read more

Thought Leadership & Analysis

The 5 steps of storytelling: Exploring the narrative structure of a brand

Alberto De MartiniCEO and head of strategiesRed CellAlberto.Demartini@redcell.com  As we c.. Read more

Digital and brands: Nothing has changed, but everything has changed

Federica Ilaria FornaciariChief Digital Officer / Professor of Digital MarketingYoung & Rubicam .. Read more

Make it real: The opportunity for authenticity

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DRIVING ORGANIZATIONAL CHANGE: How brand can turn corporate culture on its head

Antonio MarazzaGeneral ManagerLandor MilanAntonio.Marazza@landor.com It is clear that to activa.. Read more

Decisions, decisions: The role of experience when AI makes our choices

Eugenio TavolaroCOOKantar InsightsEugenio.Tavolaro@kantar.com Imagine a future in which machine.. Read more

Pride of a nation

 Massimo CostaCountry ManagerWPP ItalyMassimo.Costa@wpp.com  Brands are the often onl.. Read more

Thinking differently: How design can fuel human-centric brand strategy

Irene SeraficaStrategic Design LeadCBA ItalyIrene.Serafica@cba-design.it  Today we live in.. Read more

The trust economy: Are you ready for the ride?

Mauro StoicoGeneral Manager, ItalyKantar MediaMauro.Stoico@kantarmedia.comThe rise of ad-blocking so.. Read more

Beyond the numbers: Building brands online is much more than clicks and views

Roberto RossiHead of Media & DigitalKantar Millward BrownRoberto.Rossi@kantarmillwardbrown.comTh.. Read more

Let's get phygital: It takes more than digital data to drive growth

Pietro LeoneGlobal Chief Operating OfficerGeometry IntelligencePietro.Leone@geometry.com  .. Read more


Esselunga Company: Esselunga SPABrand value: US$477 millionHeadquarter city: Limito di Pioltell.. Read more


CAMPARI Company: Davide Campari-Milano SpABrand value: US$480 millionHeadquarter city: MilanCat.. Read more


LavazzaCompany: Luigi Lavazza S.p.A.Brand value: US$715 millionHeadquarter city: TurinCategory: Soft.. Read more


 PirelliCompany: Pirelli & C. S.p.A.Brand value: US$891 millionHeadquarter city: MilanCateg.. Read more


BulgariCompany: Bulgari Brand value: US$909 millionHeadquarter city: RomeCategory: LuxuryYear f.. Read more


BarillaCompany: Barilla GroupBrand value: US$971 millionHeadquarter city: ParmaCategory: Food & .. Read more

Banca Mediolanum

 Banca Mediolanum Company: Banca Mediolanum SpABrand value: US$999 millionHeadquarter city.. Read more


 A2A Company: A2A SpABrand value: US$1,050 millionHeadquarter city: MilanCategory: EnergyY.. Read more


 WindCompany: Wind Tre SpABrand value: US$1,127 millionHeadquarter city: MilanCategory: Telecom.. Read more


 FIATCompany: Fiat Chrysler AutomobilesBrand value: US$1,130 millionHeadquarter city: TurinCate.. Read more


 MediasetCompany: Mediaset SpABrand value: US$1,485 millionHeadquarter city: MilanCategory: Ent.. Read more


 FendiCompany: FendiBrand value: US$1,545 millionHeadquarter city: RomeCategory: LuxuryYear for.. Read more

MSC Crociere

 MSC Crociere Company: MSC Crociere SpABrand value: US$1,599 millionHeadquarter city: Geneva, S.. Read more


 RAICompany: RAI - Radiotelevisione Italiana SpABrand value: US$1,641 millionHeadquarter city: .. Read more

Salvatore Ferragamo

 Salvatore FerragamoCompany: Salvatore Ferragamo SpABrand value: US$1,689 millionHeadquarter ci.. Read more


UniCreditCompany: UniCredit SpABrand value: US$1,869 millionHeadquarter city: MilanCategory: BanksYe.. Read more


COSTA CROCIERECompany: Carnival Corporation & PlcBrand value: US$1,877 millionHeadquarter city: .. Read more


BOTTEGA VENETACompany: KeringBrand value: US$1,948 millionHeadquarter city: Lugano, SwitzerlandCateg.. Read more

Intesa Sanpaolo

 Intesa SanpaoloCompany: Intesa Sanpaolo SpABrand value: US$2,210 millionHeadquarter city: Turi.. Read more


FERRERO ROCHERCompany: The Ferrero GroupBrand value: US$2,372 millionHeadquarter city: LuxembourgCat.. Read more


ARMANI Company: Giorgio Armani SpABrand value: US$2,460 millionHeadquarter city: MilanIndustry:.. Read more


 GENERALICompany: Assicurazioni Generali SpABrand value: US$2,526 millionHeadquarter city: Trie.. Read more


NutellaCompany: The Ferrero GroupBrand value: US$2,840 millionHeadquarter city: LuxembourgCategory: .. Read more


ENICompany: Eni SpABrand value: US$3,131 millionHeadquarter city: RomeCategory: Oil and GasYear form.. Read more


 FERRARICompany: Ferrari NVBrand value: US$3,488 millionHeadquarter city: MaranelloCategory: Ca.. Read more


 PRADACompany: Prada SpABrand value: US$4,082 millionHeadquarter city: MilanIndustry: LuxuryYea.. Read more


 KinderCompany: The Ferrero GroupBrand value: US$6,904 millionHeadquarter city: LuxembourgCateg.. Read more


 EnelCompany: ENEL SpABrand value: US$7,355 millionHeadquarter city: RomeCategory: EnergyYear f.. Read more


TIMCompany: Telecom Italia SpaBrand value: US$9,259 millionHeadquarter city: RomeCategory: Telecom P.. Read more


 GUCCICompany: KeringBrand value: US$9,259 millionHeadquarter city: Scandicci, FlorenceIndustry.. Read more

Post Millennial Marketing

Federico CapeciCEOKantar InsightsFederico.Capeci@kantar.com Marketing is child’s play; yo.. Read more

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