Latin America Overview
The notable slowdown in global trade, the most difficult financial conditions and less favorable mar.. Read more
Regional View of the LatAm Ranking
We Latino´s love talking about what makes us unique. Every country in the region feels “.. Read more
LatAm vs. Emerging Markets
Millions of consumers in fast-growing markets have significantly increased their spending power in t.. Read more
In 2015, it will be 10 years since the first BrandZ Top 100 Most Valuable Global Brands study was co.. Read more
2014 BrandZ™ Top 50 Most Valuable Latin American Brands Report
BrandZ™ Top 50 Most Valuable Latin American Brands 2014 Report
Press Re.. Read more
LatAm Argentina Digital
Argentina is immersed in an economic, technological and social evolution. Globalization is increasin..
LatAm Argentina Consumption
In recent years, Argentina has managed to sustain the growth of its economic activity. Characterized..
LatAm Argentina Economy
Argentina’s economy is trying to catch its breath and regain the growth that was in part lost by a..
LatAm Brazil Consumers
Brazil is in a period of transition. With a CAGR of 2.5% over the past four years, the country had a..
LatAm Brazil Digital
Brazil has entered the era of technology in almost a single generational leap. Already, it is the th..
LatAm Brazil Economy
Any plans for strategic development of local or global brands within Brazil must recognize the major..
LatAm Chile Economy
Today, Chile is one of the most developed countries in Latin America and is expected to continue to ..
LatAm Chile Consumers
In Chile, the growing participation and empowerment of consumers is a hot topic. In fact, consumer c..
One of the most globalized countries in the region (in terms of international trade agreements), of ..
LatAm Colombia Investment
Colombia is considered to be a stable developing country, showing a CAGR of 4.1% over the past four ..
LatAm Colombia Opportunities
In the last decade, Colombia has been considered one of the most interesting countries for foreign i..
LatAm Mexico Brands
With the country’s openness to international markets, its geographical location, and the plethora ..
LatAm Mexico Consumers
Important global players from all continents are increasingly attracted by Mexico’s market potenti..
LatAm Mexico Economy
According to data from every single international entity available, Latin America is the most unequa..
LatAm Mexico Purchasing
Mexico has recently seen a slowdown in growth, impacted by a sharp decline in external demand. Showi..
LatAm Company Contributors & Contacts
FERNANDO ÁLVAREZ KURI
VP Millward Brown Vermeer Millward Brown México
LatAm Argentina The Secrets of Local Brand Value
In this new ranking of Argentina’s most valuable brands, YPF takes first place once again, followe..
LatAm Argentina Key Facts
Argentina Key Facts
Capital City: Buenos Aires Currency: Argentine New Peso Area: 2.78..
LatAm Argentina Brand Stories
YPF is Argentina's leading energy company and largest fuel producer.
It operates a fully integ..
LatAm Argentina Local Market Overview
Following Argentina’s economic crisis in 2001, the country had – for nearly a decade – been st..
LatAm Argentina World Cup 2014
Football is an inexplicable passion in Argentina, and a part of its national identity. Not surprisin..
LatAm Brasil Brand Stories
Skol is Brazil’s most popular beer. Its marketing emphasizes enjoyment of life and appeal..
LatAm Brasil Key Facts
BRAZIL KEY FACTS
Capital City: Brasília Currency: Real Area: 8.51 million km2 Populatio..
LatAm Brasil The Secrets of Local Brand Value
The trend observed in recent years in Brazil is the growing value of consumer brands, which are now ..
LatAm Brasil Local Market Overview
Brazil ended 2013 with a GDP growth of 2.3%, the second worst economic performance among the six cou..
LatAm 2014: LatAm Brasil World Cup
Historically, the FIFA World Cup is a great arena in which brands expose themselves in order to win ..
LatAm Chile Key Facts
CHILE KEY FACTS
Capital City: Santiago Currency: Chilean Peso Area: 756 thousand km2 P..
LatAm Chile The Secrets of Local Brand Value
During the economic crisis of 2009, Chile experienced a marked change among consumers. Buyers became..
LatAm Chile Local Market Overview
Three years ago, Chile underwent another major change. For the first time since the return of democr..
LatAm Chile World Cup 2014
We were so excited. Chilean football has changed radically over the last few years. International ma..
LatAm Colombia Key Facts
COLOMBIA KEY FACTS
Capital City: Bogotá Distrito Federal Currency: Colombian Peso Are..
LatAm Colombia The Secrets of Local Brand Value
Critical to the success of any brand is the ability to empower people by making a difference in thei..
LatAm Colombia Local Market Overview
Thanks to a strong GDP growth, Colombia is one of the fastest growing economies in Latin America. Wi..
LatAm Colombia World Cup 2014
Colombia had to wait for 16 long years to obtain a ticket to the most important soccer event in the ..
LatAm Peru Key Facts
PERU KEY FACTS
Capital City: Lima Currency: New Sol Area: 1.29 million km2 Populat..
LatAm Peru The Secrets of Local Brand Value
While the global scenario is led by brands related to technology and information, Peruvian brand ran..
LatAm Peru Local Market Overview
For the last couple of years, Peru has shown not-so-encouraging results in comparison with those tha..
LatAm Peru World Cup 2014
There is no doubt that a Football World Cup year is not a typical year. Even at the office, we purch..
LatAm Mexico Brand Stories
Corona was first launched in 1925. That same year its parent company Grupo Modelo
LatAm Mexico Key Facts
MEXICO KEY FACTS
Capital City: Ciudad de Mexico Currency: Mexican Peso Area: 1.96 ..
LatAm Mexico The Secrets of Local Brand Value
If you google images of Mexico the results, I bet you, will be: beaches, pyramids, colonial towns, c..
LatAm Mexico Local Market Overview
The times of the “Mexican Miracle” in the late last century are somewhat behind us, but conditio..
LatAm Mexico World Cup 2014
The FIFA World Cup is the most widely viewed sporting event in the world – including Mexico, of co..
LatAm Mexico Creating Markets through Brand Ideals
The world today is very different from what it was only a couple of decades ago, and these structura..
LatAm Mexico Perspectives on Retail
During the past years, we have seen many interesting changes in channels in Mexico, some of them as ..
LatAm Mexico The Telecom Market
Mexico's recent telecommunications reform has created a setting full of important challenges for the..
LatAm Mexico The Revolution of Audiences
Technological change, the new Mexican telecom laws, and the incredibly fast adoption by consumers of..
LatAm 2014: Latin American Overview
The Headline News
Even though the BrandZ ™ Top 50 Most Valuable Latin American Brands 2014 decreas..
LatAm 2014: BrandZ™ Top 50 Most Valuable Latin American Brands 2014 Launch Programme
LatAm 2014: BrandZ™ Top 50 Most Valuable Latin American Brands Countdown Video
LatAm Colombia Brand Stories
One of Colombia’s best-known products, Águila has one hu..
LatAm Peru Brand Stories
Cristal is promoted as the Peruvian beer that celebrates national unity.
LatAm Chile Brand Stories
Falabella is the leading department store retailer in Chile.