Thought Leadership & Analysis
The value distribution by country in the BrandZTM Top 50 Most Valuable Latin American Brands 2015 wa..
BEER, FOOD & PERSONAL CARE The category has been the main contributor to the BrandZTM Top 50 La..
BRANDZTM TOP 5 MOST VALUABLE ARGENTINIAN BRANDS 2015 YPF is Argentina’s leading energy compan..
Falabella is the leading department store retailer in Chile. Falabella operates 40 large department..
Introduction The brands that appear in this report are the most valuable in Latin America. They were..
All brand valuation methodologies are similar – up to a point. All methodologies use financial res..
The brand valuations in the BrandZTM Top 50 Most Valuable Latin American Brands are produced by Mill..
In the last two years the Latin American region presented relatively low GDP growth rates, around 2%..
Even in a crisis context, companies that have strong brands were more valuable than the average of t..
Corona’s strong Mexican heritage has allowed it to surpass geographic frontiers, and it i..
BCP is a financial institution that has been operating in Peru since 1889. Originally it was name..
One of Colombia’s best-known products, Aguila has over one hundred years of heritage and is a ..
Sanborns has grown from a single pharmacy into a large department store chain. Sanborns is not on..