1. Brand purpose Brands associated with a ‘higher purpose’ - beyond functional product .. Read more
European and Latin American growth rates have mirrored each other closely over the last decade. Face.. Read more
LATIN AMERICA OVERVIEW Recent facts have raised in the world the fear of a de-globalization.. Read more
The value distribution by category in the Brandz ™ Brand Valuation Rankings basically shows in.. Read more
Thought Leadership & Analysis
The good news is that every day in Mexico we have more technology ready to interact with today&rsquo..
Mexico stands in a very complex and shaky balance: On one end the Mexican economy continues to slow ..
When Ollanta Humala was elected President of Peru in 2011, FMCG (Fast Moving Consumption Goods) in t..
It’s always a merit for a brand to be considered among the Latin America’s Top 50 brands..
In the context of the slowdown of global growth, trends are weakened, and therefore strategies for a..
Main trends in global marketing are widely known: sustainability, digital and social networks, authe..
Once again, the branding ‘prophecy’ has been con rmed. Brands lost on average 30% of the..
Penetration is a growth driver. Attracting new buyers becomes fundamental in the current scenario, a..
Some years ago, the advertising industry looked much simpler: fewer media channels, fewer and more s..
Brazil is famous around the world for the warmth of its people. Whether in the professional or perso..
The years of the great and sustained Chilean economic growth are over. Much has been said about its..
Chile’s retail sector is developed and expanding throughout the region. Despite economic and p..
With the ever-growing number of touchpoints reaching consumers, and an amazing chance to market prod..
The Brand Z™ Top 100 Most Valuable Global Brands is not only the world’s largest brand d..
Innovation, disruption, equality, inclusion, entrepreneurship, opportunity, status, and individualit..
The past few years have marked the development of the age of hyperconsumption. There were brands rei..
Colombia has lived through troubled times, jumping from one con ict to the next. Civil war, guerrill..
Nine years ago, during my rst job interview I was asked which was the agency of the year accor..
Brands we love are in uential. Brands in the BrandZ™ Top 30 Most Valuable Mexican Brands are i..