Thought Leadership & Analysis
Back to the future – using programmatic to predict future behavior Marcus Siddons, Managin..
Riding out the storms – agility at the heart of success in the digital age By Bengt E..
Recipe for regional success – five ways local brands can grow their value Aurobindo Choudhu..
Burning impressions – making experience count for brands Satish Dave Regional Head -..
Hungry for health – catering to Saudis’ unique appetite for wellness Edwin Coutinho, ..
Changing the conversation – the many faces of Saudi women, unveiled Mennah Ibrahim &..
Searching for value – shoppers put the squeeze on FMCG brands Ranjitha Subash, Stra..
Four reasons why the time for challenger brands is now Prashant Kolleri, Managing Director - Ins..
Get happy – how ‘owning’ emotions takes serious work Prashant Kolleri, Managi..
A tasty opportunity – the search for health AND satisfaction Arpit Singh, Client Service D..
Decision time – the shifting balance within families Edwin Coutinho, AVP, Kantar AMRB, E..
Partnering with the nation’s innovation ambassadors Aneesh Sharma, Executive Director, Br..
Social media ‘cottage industry’ empowering Saudi youth By Olga Kudryashova, Reg..
2030 Vision – the role of brands in a new Saudi Arabia By Ramel Kabbani, Executive Di..
Meet Saudi youth: smart, sophisticated and switched-on Sunil John Founder & Chief Exec..