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Highlights

Cross-Category Trends

1. Growth of e-commerce   Online shopping has been growing at a rate of more than 20 perc.. Read more

Take-aways

  1. Demonstrate value for money Green shoots are appearing in the economy, but there is .. Read more

KEY RESULTS

Top 30 brands worth over US$100 billion   The combined value of the BrandZ™ Top 30 .. Read more

Spain realigns to emerge stronger and more agile

At a time when we have come to expect the unexpected, Spain is emerging as a pillar of relative stab.. Read more

Welcome

By David Roth

  Dynamism combines best of old and new   Confidence returns to drive steady, div.. Read more

Media: Investment follows eyeballs as online adspend grows

Television has traditionally been the center of entertainment and news for Spanish consumers, so has.. Read more

BRAND VALUE

The value of the BrandZ™ Top 30 Most Valuable Spanish Brands is concentrated at the top of the.. Read more

SHARE PRICE

Brand boosts the bottom line   Strong brands do far more than win industry awards and cli.. Read more

BRAND CONTRIBUTION adds long-term brand stability

Being different makes the difference   There are some brands that punch above their weigh.. Read more

Brand Health: Five ways to build healthy Spanish brands

Five ways to build healthy Spanish brands   Just as there are many contributors to human .. Read more

Lessons from leading global brands

By Peter Walshe

by Peter Walshe, BrandZ™ Global Strategy Director, Kantar Millward Brown   Compelli.. Read more

BRAND SPAIN

It is possible not only to measure the value of Spanish brands, but also to assess the strength of B.. Read more

Thought Leadership & Analysis

Catering to post-crisis consumers

Javier Suso CEO javier.suso@grey.es www.Grey.es     The recovery of the .. Read more

From marketing to truth: Communicating in the purpose era

Joan Ramon Vilamitjana CEO Hill + Knowlton JoanRamon.Vilamitjana@hkstrategies.com http:/.. Read more

The loyalty vs. penetration debate

Jorge Folch Managing Director Jorge.Folch@kantarworldpanel.com www.kantarworldpanel.es &.. Read more

Creativity: the shortest path

Jose María Piera Executive Vice-President SCPF JMPiera@scpf.com www.scpf.com &.. Read more

Let’s go shopping

Hugo Llebrés CEO MEC Hugo.Llebres@mecglobal.com www.mecglobal.es   MEC Gl.. Read more

What’s next? Generation Z as a pivot point

Clara Ureña Client Manager (Media & Digital) Clara.Urena@kantarmillwardbrown.com .. Read more

Old habits, new media

Begoña de la Sota CEO MediaCom España Begona.delasota@Mediacom.com www.med.. Read more

Turning global ideas into local wins

Alberto Relaño Innovation & Digital Director Alberto.Relano@tnsglobal.com www.tn.. Read more

Joining forces - the power of putting heads together

Jon Artolozaga Director General Intelligence GroupM Jon.Artolozaga@groupm.com www.groupm.. Read more

Red, white and proud: how Atlético de Madrid became a global brand

Adrián Mediavilla Head of Planning Señora Rushmore Adrian.Mediavilla@srarushm.. Read more

The feelgood factor

Elvira Arzubialde Saenz-Badillos Spain Country Manager WPP Health & Wellness Elvira.Arz.. Read more

All natural – how human connections help build reputation

Jesús Valderrábano CEO Ogilvy & Mather Spain Jesus.Valderrabano@ogilvy.co.. Read more

Data insight fuels pain-free creativity

Juan Pablo Carrero Director of Strategic Planning Wunderman JuanPablo.Carrero@wunderma.. Read more

The real deal

Almudena Alonso Managing Director Cohn & Wolfe Almudena.Alonso@cohnwolfe.com www.coh.. Read more

At your service

Francisco López COO Burson Marsteller Francisco.Lopez@bm.com     .. Read more

Comms: a capability for a company, not a department

Mónica González Ortín Country Manager AxiCom Monica.Gonzalez@axicom.co.. Read more

Unlocking the mystery of buyer decision making

César Montes Global Chief Intelligence Officer & Chief Strategy Officer EMEA Geomet.. Read more

WPP Spain Thought Leadership

Vicente Grau Commercial Director – WPP Spain Vicente.Grau@wpp.com www.wpp.com &nbs.. Read more

Jaime Lobera: Chief Marketing and Sales Officer, Campofrio

Top of the food chain How Campofrio keeps tapas fresh   Jaime Lobera, Chief Market.. Read more

Carlos Pérez Beruet: Director of Brand Strategy & Marketing Intelligence, BBVA

  Banking on change BBVA helping consumers seize opportunities   Carlos P&eacu.. Read more

Susanne Franz: Global Marketing Director of SEAT

  Life in the fast lane How SEAT is meeting the fresh demands of young consumers  .. Read more

Gemma Escribano: CMO, Wallapop

Enabling connections close to home   Interview with Gemma Escribano, CMO, Wallapop &nb.. Read more

César Hernández: Chief Marketing Officer, Mahou San Miguel

    Raising a glass Keeping the fizz in century-old business   C&eacut.. Read more

BANKINTER: Personalization proves effective tool for growth

BANKINTER Company: Bankinter SABrand Value: US$209 millionHeadquarter city: MadridSector: Banks.. Read more

SEAT: Carmaker takes sporty Spanish models to the world

SEATCompany: Volkswagen AGBrand value: US$242 millionHeadquarter city: Martorell (Barcelona)Industry.. Read more

CUATRO: News and drama cater to young audiences

CUATRO Company: Mediaset España Comunicacion SABrand Value: US$296 millionHeadquarter ci.. Read more

IBERIA: Airline links Spain with the rest of the world

IBERIA Company: International Consolidated Airlines Group SABrand Value: US$362 millionHeadquar.. Read more

ANTENA 3: Game shows and football bring in TV viewers

ANTENA 3Company: Atresmedia Corp de Medios de Comunicacion SABrand Value: US$386 millionHeadquarter .. Read more

JAZZTEL: Price at the heart of deals from mobile network

JAZZTEL Company: Orange SABrand Value: US$430 millionHeadquarter city: MadridSector: Telecommun.. Read more

Banco Sabadell : Pioneering bank “accompanies you” through life

Banco Sabadell   Company: Banco de Sabadell SABrand Value: US$474 millionHeadquarter city:.. Read more

TELE5: Home of reality TV takes top ratings spot

TELE5Company: Mediaset Espana Comunicacion SABrand Value: US$607 millionHeadquarter city: MadridSect.. Read more

CRUZCAMPO: Innovation helps brewer grow beyond traditional heartland

CRUZCAMPOCompany: Heineken NV[DLT(1] [JB2] Brand Value: US$659 millionHeadquarter city: SevilleSecto.. Read more

MAHOU SAN MIGUEL: New launches keep heritage beer brand fresh

MAHOU SAN MIGUEL Company: Mahou San MiguelBrand Value: US$685 millionHeadquarter city: MadridSector:.. Read more

CATALANA OCCIDENTE: Insurer builds on innovation and message of closeness

CATALANA OCCIDENTECompany: Grupo Catalana Occidente SABrand Value: US$756 millionHeadquarter city: S.. Read more

DIA: New format boosts quality and in-store experience

 DIA Company: Distribuidora Internacional de Alimentacion SABrand Value: US$763 millionHea.. Read more

Mapfre: Sporting excellence helps promote insurance brand

MapfreCompany: Mapfre SABrand Value: US$868 millionHeadquarter city: Majadahonda, MadridSector: Insu.. Read more

Bankia: Digital choice aims to put fun into finance

Bankia   Company: Bankia SABrand Value: US$1,072 millionHeadquarter city: Valencia (operat.. Read more

MANGO: Social responsibility message promotes affordable fashion

MANGO Company: Punta Na Holding SABrand Value: US$1,190 millionHeadquarter city: Palau de Plega.. Read more

CaixaBank: Follow your family’s dreams, says banking brand

CaixaBank Company: CaixaBank SABrand Value: US$1,220 millionHeadquarter city: BarcelonaSector: .. Read more

El Corte Ingles: Department store promises satisfaction on and off-line

El Corte Ingles: Department store promises satisfaction on and off-line Company: El Corte Ingl&.. Read more

Pull & Bear: Californian look sets tone for clothing store chain

Pull & Bear: Californian look sets tone for clothing store chainCompany: Industria de Diseno Tex.. Read more

Bershka: Fresh releases help young fashion fans keep up to date

Bershka: Fresh releases help young fashion fans keep up to date Company: Industria de Diseno Te.. Read more

MERCADONA: Customer’s the boss at leading supermarket chain

MERCADONA: Customer’s the boss at leading supermarket chainCompany: MercadonaBrand Value: US$1.. Read more

Stradivarius : Expansion into menswear for trendy fashion name

Stradivarius : Expansion into menswear for trendy fashion name  Company: Industria de Dise.. Read more

REPSOL: Motorsports link helps brand understand the future

REPSOL: Motorsports link helps brand understand the future  Company: Repsol SABrand Value:.. Read more

Massimo Dutti: Elegant collections cater to young professionals

Massimo Dutti: Elegant collections cater to young professionals Company: Industria de Diseno Te.. Read more

Gas Natural Fenosa: Film links highlight innovation and sustainability

 Gas Natural Fenosa: Film links highlight innovation and sustainabilityCompany: Gas Natural SDG.. Read more

ENDESA: Energy giant promotes flexibility for customers

ENDESA: Energy giant promotes flexibility for customersCompany: Endesa SABrand Value: US$4,952 milli.. Read more

IBERDROLA: Clean, green power at heart of advertising

IBERDROLA: Clean, green power at heart of advertising Company: Iberdrola SABrand Value: US$5,32.. Read more

BBVA: Creating opportunities through focus on digital

 BBVA: Creating opportunities through focus on digital Company: Banco Bilbao Vizcaya Argen.. Read more

MOVISTAR: Mobile market leader expands into TV, music

 MOVISTAR: Mobile market leader expands into TV, musicCompany: Telefónica SABrand value:.. Read more

BANCO SANTANDER: Heritage bank becomes key international player

BANCO SANTANDER: Heritage bank becomes key international player Company: Banco Santander SABran.. Read more

ZARA: First name in fast fashion becomes global powerhouse

ZARA: First name in fast fashion becomes global powerhouse Company: Industria de Diseno Textil .. Read more