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Highlights

OVERVIEW

OVERVIEW   Sparks of hope amid uncertainty   Much of the world feels unstable .. Read more

BRAND BOOSTS THE BOTTOM LINE

                &nbs.. Read more

DIGITAL SPEND DOMINATES IN VIBRANT MEDIA MARKET

  The UK has one of the most dynamic media landscapes in the world. The British TV industry .. Read more

CROSS CATEGORY TRENDS

Cross-category trends   1 Brexit means Brexit, but no one’s quite sure what else .. Read more

HEAVY HITTERS COME TOP OF THE LEAGUE

BRAND VALUE   Heavy hitters come top of the league   The value of the BrandZ Top 50 M.. Read more

INVESTMENT IN BRAND SUPERCHARGES VALUE

BRAND CONTRIBUTION   There are some brands that punch well above their financial weight in th.. Read more

BRAND HEALTH – THE VITALITY QUOTIENT

BRAND HEALTH – THE VITALITY QUOTIENT   DRIVING DYNAMISM Five ways to energise UK.. Read more

INNOVATION

INNOVATION   Why now is the time for something different   The most valuable U.. Read more

KEY TAKE AWAYS

1 Sharing is caring The sharing economy has gained a strong foothold in the UK and is expected to.. Read more

WELCOME

WELCOME Hub of global influence inspires long-term confidence Entrepreneurs and creatives buil.. Read more

​KEY RESULTS

KEY RESULTS   Inaugural ranking highlights areas of opportunity   Top 50 UK br.. Read more

Thought Leadership & Analysis

Look who’s talking

Look who’s talking Why brands need to find their voice   Andy Hood Head of Em.. Read more

​Hi-tech pain relief

Hi-tech pain relief Using AI to improve the customer experience Craig Harper-Ashton Multich.. Read more

Making it happen

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​The chatbots are coming

The chatbots are coming Five guidelines for branding with AI   Name: Sophie Lord Ti.. Read more

Leaving room for chance

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​Surfing the wave of consumer expectations

Surfing the wave of consumer expectations   Why doing everything right is no longer good .. Read more

Now for something completely different

Now for something completely different   Why the rise of data makes it harder to stand ou.. Read more

BEST COUNTRIES - SPOTLIGHT ON THE UK

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Playing for popularity

 Playing for popularity Does trust really matter in a post-truth world?   Emily J.. Read more

Bank of Scotland

 Bank of Scotland Company: Lloyds Banking Group PLCBrand value: US$1,225 millionHeadquarte.. Read more

Waitrose

 WaitroseCompany: John Lewis Partnership PLCBrand value: US$1,229 millionHeadquarter city: Brac.. Read more

Betfair

 Betfair Company: Paddy Power Betfair PLCBrand value: US$1,237 millionHeadquarter city: Lo.. Read more

Dulux

 DuluxCompany: Akzo Nobel NVBrand value: US$1,256 millionHeadquarter city: Slough   &.. Read more

The Body Shop

 The Body Shop Company: L’Oréal SABrand value: US$1,271 millionHeadquarter ci.. Read more

British Airways

British Airways Company: International Consolidated Airlines Group SABrand value: US$1,344 mill.. Read more

Nationwide

NationwideCompany: Nationwide Building SocietyBrand value: US$1,367 millionHeadquarter city: Swindon.. Read more

Royal Mail

Royal Mail Company: Royal Mail PLCBrand value: US$1,506 millionHeadquarter city: LondonIndustry.. Read more

Kit Kat

Kit Kat Company: Nestle SABrand value: US$1,557 millionHeadquarter city: Vevey, SwitzerlandIndu.. Read more

NatWest

NatWestCompany:  Royal Bank of Scotland Group PLCBrand value: US$1,594 millionHeadquarter city:.. Read more

Legal & General

Legal & General Company: Legal & General Group PLCBrand value: US$1,616 millionHeadquar.. Read more

William Hill

William HillCompany: William Hill PLCBrand value: US$1,663 millionHeadquarter city: LondonIndustry: .. Read more

Co-op

Co-op Company: Co-operative GroupBrand value: US$1,671 millionHeadquarter city: ManchesterIndus.. Read more

RBS

RBSCompany:  Royal Bank of Scotland Group PLCBrand value: US$1,770 millionHeadquarter city: Edi.. Read more

Jaguar

Jaguar Company: Tata Motors LtdBrand value: US$1,913 millionHeadquarter city: Whitley, Coventry.. Read more

Morrisons

Morrisons Company: Wm Morrison Supermarkets PLCBrand value: US$1,916 millionHeadquarter city: B.. Read more

Boots

BootsCompany: Walgreens Boots Alliance, Inc.Brand value: US$ 2,016 millionHeadquarter city: Nottingh.. Read more

Mini

Mini Company: Bayerische Motoren Werke AGBrand value: US$2,302 millionHeadquarter city: MunichI.. Read more

Dyson

DysonCompany: Dyson LtdBrand value: US$2,336 millionHeadquarter city: MalmesburyIndustry: Home Appli.. Read more

EE

EE Company: BT Group PLCBrand value: US$2,340 millionHeadquarter city: HatfieldIndustry: Teleco.. Read more

SSE

SSECompany: SSE PLCBrand value: US$2,344 millionHeadquarter city: Perth, PerthshireIndustry: EnergyY.. Read more

ASOS

ASOSCompany: ASOS PLCBrand value: US$2,365 millionHeadquarter city: LondonIndustry: ApparelYear form.. Read more

Johnnie Walker

Johnnie WalkerCompany: Diageo PLCBrand value: US$2,375 millionHeadquarter city: LondonIndustry: Alco.. Read more

Aviva

AvivaCompany: Aviva PLCBrand value: US$2,420 millionHeadquarter city: LondonIndustry: InsuranceYear .. Read more

Next

NextCompany: Next PLCBrand value: US$2,458 millionHeadquarter city: LeicesterIndustry: ApparelYear f.. Read more

ITV

ITVCompany: ITV PLCBrand value: US$2,487 millionHeadquarter city: LondonIndustry: EntertainmentYear .. Read more

BBC

BBCCompany: British Broadcasting CorporationBrand value: US$2,618 millionHeadquarter city: LondonInd.. Read more

ASDA

ASDACompany: Wal-Mart Stores Inc.Brand value: US$2,660 millionHeadquarter city: LeedsIndustry: Retai.. Read more

Sainsbury’s

Sainsbury’s Company: J Sainsbury PLCBrand value: US$2,673 millionHeadquarter city: London.. Read more

British Gas

British GasCompany: Centrica PLCBrand value: US$2,726 millionHeadquarter city: WindsorIndustry: Ener.. Read more

M&S

M&SCompany:  Marks & Spencer Group PLCBrand value: US$3,010  millionHeadquarter ci.. Read more

Standard Chartered

Standard CharteredCompany: Standard Chartered PLCBrand value: US$3,014 millionHeadquarter city: Lond.. Read more

Prudential

Prudential Company: Prudential PLCBrand value: US$3,037 millionHeadquarter city: LondonIndustry.. Read more

Cadbury

CadburyCompany: Mondelez International, Inc.Brand value: US$3,840 millionHeadquarter city: UxbridgeI.. Read more

Lloyds Bank

Lloyds Bank Company: Lloyds Banking Group PLCBrand value: US$4,084 millionHeadquarter city: Lon.. Read more

Burberry

BurberryCompany: Burberry Group PLCBrand value: US$4,427 millionHeadquarter city: LondonIndustry: Lu.. Read more

Three new rules of premiumization

ThreeCompany: CK Hutchison Holdings LtdBrand value: US$4,615 millionHeadquarter city: MaidenheadIndu.. Read more

Virgin Media

Virgin MediaCompany: Liberty Global PLCBrand value: US$4,993 millionHeadquarter city: HampshireIndus.. Read more

Land Rover

Land RoverCompany: TATA Motors LtdBrand value: US$5,196 millionHeadquarter city: Whitley, CoventryIn.. Read more

Dove

DoveCompany: Unilever PLCBrand value: US$ 5,964 millionHeadquarter city: LondonIndustry: Personal Ca.. Read more

O2

O2 Company: Telefonica SABrand value: US$6,033 millionHeadquarter city: SloughIndustry: Telecom.. Read more

Barclays

BarclaysCompany: Barclays PLCBrand value: US$6,747 millionHeadquarter city: LondonIndustry: BanksYea.. Read more

Lipton

LiptonCompany: Unilever PLCBrand value: US$8,185 millionHeadquarter city:Industry: Soft drinksYear f.. Read more

Tesco

TescoCompany: Tesco PLCBrand value: US$8,876 millionHeadquarter city: Welwyn Garden CityIndustry: Re.. Read more

Sky

SkyCompany: Sky PLCBrand value: US$10,826 millionHeadquarter city: London (Osterley)Industry: Teleco.. Read more

BP

BPCompany: BP PLCBrand value: US$11,367 millionHeadquarter city: LondonIndustry: Oil & GasYear f.. Read more

BT

BTCompany: BT Group PLCBrand value: US$14,234 millionHeadquarter city: LondonIndustry: Telecom Provi.. Read more

SHELL

SHELL Company: Royal Dutch Shell PLCBrand value: US$18,490 millionHeadquarter city: The Hague, .. Read more

HSBC

HSBCCompany: HSBC Holdings PLCBrand value: US$22,000 millionHeadquarter city: LondonIndustry: BanksY.. Read more

Vodafone

VodafoneCompany: Vodafone Group PLCBrand value: US$27,299 millionHeadquarter city: LondonIndustry: T.. Read more