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Highlights

Welcome

Welcome Pioneers thriving in times of uncertaintyInnovation proves key to helping brands flourishTha.. Read more

Cross-Category Trends

Cross-Category TrendsA mission must be more than a mission statementMost brands now know they have t.. Read more

Brand Health

 BRAND HEALTH: Why your brand needs a workoutBrandZ has a way of measuring the health of a bran.. Read more

Key Take Aways

Key Take AwaysFace skepticism with transparencyBritish consumers are proudly cynical, but smart bran.. Read more

Global vision drives rising value

Global vision drives rising valueThe most valuable brands in the UK are consistent with the top of t.. Read more

Media : More choice, greater spending

Media : More choice, greater spendingAd investment growth among strongest in worldThe UK media marke.. Read more

Overview

Overview Cloudy, with a chance of sunshineA year after voters opted to leave the European Union, the.. Read more

Ready For Something New?

Ready For Something New?Small but different – new brands join the rankingThere are 26 new bran.. Read more

UK highlights 2018

UK highlights 2018Nation’s strongest brands post 5% annual growthTop 75 brands worth over &pou.. Read more

SHARE PRICE: Strong brands beat the market

SHARE PRICE: Strong brands beat the marketThe value of investing in brand building is not an abstrac.. Read more

Thought Leadership & Analysis

Digital transformation- It’s about brand, not technology

Digital transformation: It’s about brand, not technologyAnn HigginsChief Consulting Officer, O..

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Amazon shaping the ‘smart speaker’ conversation

Amazon shaping the ‘smart speaker’ conversationHow do you define true innovation and lea..

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Mind the Gap

Mind the GapTo Close The Innovation Divide, Uk Brands Need To Get CreativeAndi DavidsSenior Strategi..

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How the other half live

How the other half liveFinancial services brands are missing opportunities with womenRosi McMurrayPl..

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Shining a light on a brand blind spot

Shining a light on a brand blind spotHow you can tell if a tech brand will survive post-acquisitionN..

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Speaking my language

Speaking my language How social media builds brandsJane Ostler Global Head of Media, Insight Divisio..

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The Extra Layer

The Extra LayerWhy now is the time for brands to embrace ARJeremy PounderFutures DirectorMindshare J..

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The Personalisation Myth

The Personalisation MythDr. Paul MarsdenMedia and Consumer PsychologistSYZYGY GroupPaul.Marsden@syzy..

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Brand Profiles

1 Vodafone

VodafoneCompany: Vodafone Group plcBrand value: US$28,860 millionHeadquarter city: LondonChange sinc..

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3 Shell

SHELLCompany: Royal Dutch Shell plcBrand value: US$20,264 millionHeadquarter city: The Hague, Nether..

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2 HSBC

HSBCCompany: HSBC Holdings plcBrand value: US$23,633 millionHeadquarter city: LondonChange since 201..

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4 BT

BTCompany: BT GroupBrand value: US$13,604 millionHeadquarter city: LondonChange since 2017: -4%Indus..

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5 Sky

SkyCompany: Sky UK LtdBrand value: US$11,988 millionHeadquarter city: London Change since 2017: 11%I..

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6 BP

BPCompany: BP plcBrand value: US$11,846 millionHeadquarter city: LondonChange since 2017: 4%Industry..

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7 Tesco

TescoCompany: Tesco plcBrand value: US$9,079 millionHeadquarter city: Welwyn Garden CityChange since..

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8 Lipton

LiptonCompany: Unilever plcBrand value: US$8,668 millionHeadquarter city: Rotterdam, NetherlandsChan..

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9 Barclays

BarclaysCompany: Barclays plcBrand value: US$6,280 millionHeadquarter city: LondonChange since 2017:..

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10 Dove

Dove Company: UnileverBrand value: US$6,020 millionHeadquarter city: LondonChange since 2017: 1%Indu..

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11 O2

O2Company: Telefonica, SABrand value: US$5,431 millionHeadquarter city: SloughChange since 2017: -10..

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12 Virgin Media

Virgin MediaCompany: Liberty Global PlcBrand value: US$5,053 millionHeadquarter city: Hook, Hampshir..

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13 Three

Three Company: CK Hutchison Holdings LtdBrand value: US$5,028 millionHeadquarter city: MaidenheadCha..

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14 Land Rover

Land RoverCompany: TATA Motors LtdBrand value: US$4,766 millionHeadquarter city: Whitley, CoventryCh..

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15 Lloyds

Lloyds Bank Company: Lloyds Banking Group PlcBrand value: US$4,499 millionHeadquarter city: London C..

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16 Burberry

BurberryCompany: Burberry Group plcBrand value: US$4,483 millionHeadquarter city: LondonChange since..

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17 Prudential

Prudential Company: Prudential plcBrand value: US$4,247 millionHeadquarter city: LondonChange since ..

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18 Cadbury

CadburyCompany: Mondeléz International Inc.Brand value: US$3,868 millionHeadquarter city: Uxb..

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19 ASOS

ASOSCompany: ASOS PlcBrand value: US$3,092 millionHeadquarter city: LondonChange since 2017: 31%Indu..

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20 Dyson

DysonCompany: Dyson LtdBrand value: US$3,071 millionHeadquarter city: MalmesburyChange since 2017: 3..

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21 Standard Chartered

Standard Chartered Company: Standard Chartered PlcBrand value: US$3,059 millionHeadquarter city: Lon..

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22 MarksSpencer

M&SCompany:  Marks & Spencer PlcBrand value: US$2,980 millionHeadquarter city: LondonCh..

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23 Castrol

CastrolCompany: BP plcBrand value: US$2,796 millionHeadquarter city: Pangbourne, BerkshireChange sin..

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24 Johnnie Walker

Johnnie WalkerCompany: Diageo plcBrand value: US$2,771 millionHeadquarter city: LondonChange since 2..

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25 Next

NextCompany: Next PlcBrand value: US$ 2,709millionHeadquarter city: LeicesterChange since 2017: 10%I..

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26 Sainsbury's

Sainsbury’s Company: J Sainsbury plcBrand value: US$2,658 millionHeadquarter city: LondonChang..

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27 Aviva

Aviva Company: Aviva PLCBrand value: US$2,622 millionHeadquarter city: LondonChange since 2017: 8%In..

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28 Asda

ASDACompany: Wal-MartBrand value: US$2,590 millionHeadquarter city: LeedsChange since 2017: -3%Indus..

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29 BBC

BBCCompany: British Broadcasting Corporation Ltd.Brand value: US$2,497 millionHeadquarter city: Lond..

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30 JustEat

Just EatCompany: Just Eat plcBrand value: US$2,494 millionHeadquarter city: London Change since 2017..

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31 British Gas

British GasCompany: CentricaBrand value: US$2,344 millionHeadquarter city: WindsorChange since 2017:..

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32 Mini

MiniCompany: Bayerische Motoren Werke AGBrand value: US$2,309 millionHeadquarter city: MunichChange ..

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33 EE

EE Company: BT Group plcBrand value: US$2,237 millionHeadquarter city: HatfieldChange since 2017: -4..

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34 ITV

ITVCompany: ITV PlcBrand value: US$2,233 millionHeadquarter city: LondonChange since 2017: -10% ..

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35 SSE

SSECompany: SSE plcBrand value: US$2,131 millionHeadquarter city: Perth, PerthshireChange since 2017..

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36 Morrisons

MorrisonsCompany: WM Morrisons Supermarkets PLCBrand value: US$1,982 millionHeadquarter city: Bradfo..

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37 National Lottery

National Lottery Company: CAMELOT UK LOTTERIES LTDBrand value: US$1,881 millionHeadquarter city: Wat..

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38 Natwest

NatWestCompany: Royal Bank of Scotland Group plcBrand value: US$1,869 millionHeadquarter city: Londo..

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39 Boots

BootsCompany: Walgreens Boots AllianceBrand value: US$1,849 millionHeadquarter city: NottinghamChang..

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40 Jaguar

Jaguar Company: TATA Motors LimitedBrand value: US$1,721 millionHeadquarter city: Whitley, Coventry&..

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41 Legal & General

Legal & General Company: Legal & General Group plcBrand value: US$1,699 millionHeadquarter c..

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42 William Hill

William HillCompany: William Hill PlcBrand value: US$1,692 millionHeadquarter city: LondonChange sin..

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43 RBS

RBSCompany: Royal Bank of Scotland plcBrand value: US$1,653 millionHeadquarter city: EdinburghChange..

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44 bet365

bet365 Company: Bet365 Group LtdBrand value: US$1,651 millionHeadquarter city: Stoke-on-TrentNEW ENT..

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45 Kit Kat

Kit KatCompany: Nestlé SABrand value: US$1,587 millionHeadquarter city: Vevey, SwitzerlandCha..

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46 Compare the market

Comparethemarket.comCompany: BGL Group LtdBrand value: US$1,516 millionHeadquarter city: Peterboroug..

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47 British Airways

British AirwaysCompany: International Airlines GroupBrand value: US$1,496 millionHeadquarter city: W..

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48 Co-op

Co-opCompany: Co-operative GroupBrand value: US$1,492 millionHeadquarter city: ManchesterChange sinc..

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49 Ocado

Ocado Company: Ocado Group plcBrand value: US$1,491 millionHeadquarter city: Hatfield Change since 2..

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50 Dulux

DuluxCompany: Akzo Nobel NVBrand value: US$1,479 millionHeadquarter city: SloughChange since 2017: 1..

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51 Royal Mail

Royal Mail Company: Royal Mail Group Brand value: US$1,385 millionHeadquarter city: London Industry:..

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52 Nationwide

NationwideCompany: Nationwide Building SocietyBrand value: US$1,369 millionHeadquarter city: Swindon..

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53 Bank of Scotland

Bank of ScotlandCompany: Lloyds Banking GroupBrand value: US$1,302 millionHeadquarter city: Edinburg..

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54 ScottishPower

ScottishPower Company: IberdrolaBrand value: US$1,216 millionHeadquarter city: GlasgowIndustry:..

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55 Betfair

Betfair Company: Paddy Power BetfairBrand value: US$1,214  millionHeadquarter city: London and ..

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56 John Lewis

John Lewis Company: John Lewis PartnershipBrand value: US$1,179 millionHeadquarter city: London..

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57 Waitrose

WaitroseCompany: John Lewis PlcBrand value: US$1,101 millionHeadquarter city: Bracknell  &..

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58 Very

VeryCompany: Shop Direct GroupBrand value: US$1,052 millionHeadquarter city: Speke, LiverpoolIn..

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59 MoneySupermarket

MoneySupermarket.comCompany: Moneysupermarket.com Group plcBrand value: US$1,017 millionHeadquarter ..

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60 Costa Coffee

Costa Coffee Company: WhitbreadBrand value: US$1,015 millionHeadquarter city: DunstableIndustry..

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61 Coral

Coral Company: GVC HoldingsBrand value: US$987 millionHeadquarter city: Isle of ManIndustry: Gamblin..

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62 Reebok

ReebokCompany: Adidas AGBrand value: US$987 millionHeadquarter city: Boston, United StatesIndustry: ..

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63 Innocent

InnocentCompany: The Coca-Cola CompanyBrand value: US$972 millionHeadquarter city: LondonIndust..

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64 Deliveroo

Deliveroo Company: Roofoods LtdBrand value: US$888 millionHeadquarter city: London Industry: On..

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65 BrewDog

BrewDog Company: BrewDogBrand value: US$866 millionHeadquarter city: EllonIndustry: AlcoholYear..

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66 Berkeley

BerkeleyCompany: The Berkeley Group Holdings plcBrand value: US$828 millionHeadquarter city: Co..

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67 Hiscox

Hiscox Company: Hiscox LtdBrand value: US$766 millionHeadquarter city: Hamilton, BermudaIn..

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68 Ted Baker

Ted BakerCompany: Ted Baker plcBrand value: US$747 millionHeadquarter city: LondonIndustry: App..

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69 TalkTalk

TalkTalkCompany: TalkTalk Telecom Group plcBrand value: US$717 millionHeadquarter city: LondonIndust..

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70 Ladbrokes

Ladbrokes Company: GVC Holdings Brand value: US$717 millionHeadquarter city: LondonIndustry: Gamblin..

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71 Admiral

Admiral Company: The Admiral Group plc Brand value: US$702 millionHeadquarter city: CardiffIndustry:..

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72 Littlewoods

Littlewoods Company: Shop Direct Group Ltd Brand value: US$697 millionHeadquarter city: LiverpoolInd..

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73 Bellway

Bellway Company: BELLWAY PLCBrand value: US$693 millionHeadquarter city: Newcastle upon Tyne Industr..

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74 Standard Life

Standard LifeCompany: Standard Life PlcBrand value: US$661 millionHeadquarter city: EdinburghIndustr..

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75 Superdry

Superdry Company: Superdry plcBrand value: US$660 millionHeadquarter city: Cheltenham Industry: Appa..

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Innovation

Creating an Innovation Nation

Creating an Innovation NationHow to supercharge innovation in the UKThe UK is home to some of the st..

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The UK’s innovation gap, and how to fill it

The UK’s innovation gap, and how to fill itLast year, the inaugural UK BrandZ ranking and anal..

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Thinking Small

Thinking Small.Thinking Big.Conrad PersonsCo-founder, CEOMash Strategy Studio, a part of Kantar Cons..

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The science behind getting ahead

The science behind getting aheadInnovative brands achieve more than novelty value. Investment in bei..

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How the leaders shake things up

How the leaders shake things upThe Top 10 Most Innovative UK brands come from a range of different c..

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Best Countries Ranking

Bigger than Brexit

Bigger than BrexitBrand UK strong despite uncertaintyThe UK is maintaining its global reputation as ..

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Insights

Follow me- the impact of social influencers on brands

Follow me: the impact of social influencers on brandsHannah WalleySenior Client Director, Media &..

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Media habits on the move

Media habits on the moveMarcus GaultManaging Director of Media, Agency, & Rights HoldersKantar M..

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Staying ahead in the mobile advertising game

Staying ahead in the mobile advertising game  Charlotte Diemer Client Director, Media..

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True B2B brand value lies in customer experience, not product

True B2B brand value lies in customer experience, not productSam Williams-ThomasHead of Business to ..

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