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Highlights

BRAND CONTRIBUTION

There are some brands that punch above their weight in BrandZ rankings because they score well on a .. Read more

BRAND VALUE : TECH IS TOPS

Tech is tops Technology not surprisingly dominates the BrandZ Top 100 Most Valuable US Brands 201.. Read more

MEDIA: Medium term trends continue

Medium term trends continue   Seen from the headlines, media and especially its digital s.. Read more

US TOP 100 BRANDS: KEY TAKEAWAY THOUGHT STARTERS

Beware of the middle America has long enjoyed a large and prosperous middle class. But over the l.. Read more

CROSS CATEGORY TRENDS

Going asset-light pays off heavily In the United States today, technology and services are transf.. Read more

KEY RESULTS

Top 100 US Brands worth $3.16 trillion   The combined value of the BrandZ Top 100 Most Va.. Read more

Overview: Strong Brands Prove Their Value

In November 2016, United States voters went to the polls and pulled the lever for one of the most un.. Read more

Thought Leadership & Analysis

Tech companies dismiss brand at their own peril

Eric Tsytsylin Executive Director, Global Strategy Ogilvy & Mather Eric.Tsytsylin@ogilv.. Read more

Opportunity knocks!

For brand marketers in consumer-driven healthcare   Sheila Mott Vice President, Head o.. Read more

Some call them people

Why data needs humans in today’s automobile industry   Mike Bentley EVP, Global .. Read more

The Renewal of the American Urban Core

Gwen Morrison CEO The Store, The Americas  WPP's Global Retail Practice Gwen.Morri.. Read more

Big Tent Branding

By J. Walker Smith Executive Chairman, Kantar Futures   Brands are under pressure to t.. Read more

The Disruptor’s Disconnect

  Vincent Roffers Executive Strategy Director Brand Union Vincent.Roffers@brandunio.. Read more

Verizon

VerizonCompany: Verizon Communications Inc.Brand Value: $86,948 MillionHeadquarters: New York, NYCat.. Read more

Coca-Cola

Coca-ColaCompany: The Coca Cola CompanyBrand Value: $76,388 MillionHeadquarters: Atlanta, GAIndustry.. Read more

UPS

UPSCompany: United Parcel Service Inc.Brand Value: $56,614 MillionHeadquarters: Atlanta, GACategory:.. Read more

Disney

DisneyCompany: The Walt Disney CompanyBrand Value: $56,303 MillionHeadquarters: Burbank, CACategory:.. Read more

Mastercard

Mastercard              Company: MasterCard I.. Read more

Wells Fargo

Wells FargoCompany: Wells Fargo & CompanyBrand Value: $55,268 MillionHeadquarters: San Francisco.. Read more

General Electric

General ElectricCompany: General Electric CompanyBrand Value: $46,435 MillionHeadquarters: BostonCat.. Read more

Starbucks

StarbucksCompany: Starbucks CorpBrand Value: $46,071 MillionHeadquarters: Seattle, WACategory: Fast .. Read more

Xfinity

XfinityCompany: Comcast CorpBrand Value: $44,758 MillionHeadquarters: PhiladelphiaCategory: Telecom .. Read more

The Home Depot

The Home DepotCompany: Home Depot Inc.Brand Value: $41,866 MillionHeadquarters: Atlanta, GACategory:.. Read more

Spectrum

SpectrumCompany: Charter Communications Inc.Brand Value: $41,239 MillionHeadquarters: Stamford, CTCa.. Read more

Nike

NikeCompany: NIKE Inc.Brand Value: $34,295 MillionHeadquarters: Beaverton, ORCategory: ApparelYear f.. Read more

Accenture

AccentureCompany: Accenture PLCBrand Value: $28,410 MillionHeadquarters: Dublin, IrelandCategor.. Read more

Budweiser

BudweiserCompany: Anheuser-Busch InBev SABrand Value: $28,029 MillionHeadquarters: Leuven, Belg.. Read more

American Express

American ExpressCompany: American Express CompanyBrand Value: $27,697 MillionHeadquarters: New .. Read more

Walmart

WalmartCompany: Wal-Mart Stores Inc.Brand Value: $27,585 MillionHeadquarters: Bentonville, Arka.. Read more

Oracle

OracleCompany: Oracle CorpBrand Value: $25,370 MillionHeadquarters: Redwood City, CAIndustry: Techno.. Read more

PayPal

PayPalCompany: PayPal Holdings Inc.Brand Value: $23,190 MillionHeadquarters: San Jose, CACategory: P.. Read more

Intel

IntelCompany: Intel CorpBrand Value: $22,790 MillionHeadquarters: Santa Clara, CACategory: Technolog.. Read more

Pampers

PampersCompany:  The Procter & Gamble CompanyBrand Value: $22,000 MillionHeadquarters:.. Read more

YouTube

YouTubeCompany: Alphabet Inc.Brand Value: $20,380 MillionHeadquarters: San Bruno, CACategory: Techno.. Read more

Citi

CitiCompany: Citigroup Inc.Brand Value: $20,316 MillionHeadquarters: New York, NYCategory: BanksYear.. Read more

Subway

SubwayCompany: Doctor's Associates Inc.Brand Value: $19,529 MillionHeadquarters: Milford, C.. Read more

Colgate

ColgateCompany: Colgate-Palmolive CompanyBrand Value: $18,273 MillionHeadquarters: New York, NY.. Read more

ExxonMobil

ExxonMobilCompany: Exxon Mobil CorpBrand Value: $18,212 MillionHeadquarters: Irving, TXCategory.. Read more

Cisco

CiscoCompany: Cisco Systems Inc.Brand Value: $17,701 MillionHeadquarters: San Jose, CACategory:.. Read more

US Bank

US BankCompany: US BancorpBrand Value: $17,185 MillionHeadquarters: Minneapolis, MNCategory: Ba.. Read more

T-Mobile US

T-Mobile USCompany: T-Mobile US Inc.Brand Value: $16,926 MillionHeadquarters: Bellevue, WACateg.. Read more

Costco

CostcoCompany: Costco Wholesale CorpBrand Value: $16,785 MillionHeadquarters: Issaquah, WashingtonCa.. Read more

Chase

ChaseCompany: J.P. Morgan Chase & Co.Brand Value: $16,687 MillionHeadquarters: New York, NYCateg.. Read more

Gillette

GilletteCompany: The Procter & Gamble CompanyBrand Value: $15,921 MillionHeadquarters: BostonCat.. Read more

Morgan

MorganCompany: J.P. Morgan Chase & Co.Brand Value: $15,871 MillionHeadquarters: New York, NYCate.. Read more

Netflix

NetflixCompany: Netflix Inc.Brand Value: $15,676 MillionHeadquarters: Los Gatos, CA Category: Techno.. Read more

LinkedIn

LinkedInCompany: Microsoft CorpBrand Value: $14,744 MillionHeadquarters: Mountain View, CACategory: .. Read more

Adobe

AdobeCompany: Adobe Systems Inc.Brand Value: $14,265 MillionCategory: TechnologyHeadquarters: San Jo.. Read more

Salesforce

SalesforceCompany: salesforce.com, Inc.Brand Value: $14,222 MillionHeadquarters: San Francisco, CACa.. Read more

Bank of America

Bank of AmericaCompany: Bank of America CorpBrand Value: $13,657 MillionHeadquarters: Charlotte, NCC.. Read more

Sprint

SprintCompany: Sprint CorpBrand Value: $13,316 MillionCategory: Telecom providersHeadquarters: Overl.. Read more

eBay

eBayCompany: eBay Inc.Brand Value: $12,962 MillionHeadquarters: San Jose, CACategory: RetailYear for.. Read more

KFC

KFCCompanies: Yum! Brands Inc. & Yum China Holding IncBrand Value: $12,895 MillionHeadquarters: .. Read more

Ford

FordCompany: Ford Motor CompanyBrand Value: $12,813 MillionHeadquarters: Dearborn, MICategory: CarsY.. Read more

HPE

HPECompany: Hewlett Packard Enterprise CompanyBrand Value: $12,794 MillionHeadquarters: Palo Alto, C.. Read more

Pepsi

PepsiCompany: PepsiCo, IncBrand Value: $12,746 MillionHeadquarters: Purchase, NYCategory: Soft drink.. Read more

HP

HPCompany: HP Inc.Brand Value: $12,434 MillionHeadquarters: Palo Alto, CACategory: TechnologyYear fo.. Read more

DISH Network

DISH NetworkCompany: Dish Network Corp.Brand Value: $12,117 MillionHeadquarters: Meridian, COCategor.. Read more

Lowe's

Lowe'sCompany: Lowe's Cos Inc.Brand Value: $12,115 MillionHeadquarters: Mooresville, NCCateg.. Read more

Camel

CamelCompanies: British American Tobacco PL and Japan Tobacco Inc.Brand Value: $11,076 MillionHeadqu.. Read more

Snapchat

SnapchatCompany: Snap Inc.Brand Value: $10,845 MillionCategory: TechnologyHeadquarters: Venice, CAYe.. Read more

Delta

DeltaCompany: Delta Air Lines Inc.Brand Value: $10,557 Million Headquarters: Atlanta, GACategor.. Read more

Walgreens

WalgreensCompany: Walgreens Boots Alliance Inc.Brand Value: $10,200 MillionHeadquarters: Deerfield, .. Read more

State Farm

State FarmCompany: State Farm Mutual Automobile CompanyBrand Value: $10,014 MillionHeadquarters: Blo.. Read more

Hilton

HiltonCompanies: Hilton Worldwide Holdings Inc., Hilton Grand Vacations Inc.Brand Value: $9,824 Mill.. Read more

Morgan Stanley

Morgan StanleyCompany: Morgan StanleyBrand Value: $9,775 MillionHeadquarters: New York, NYCategory: .. Read more

American Airlines

American AirlinesCompany: American Airlines Group Inc.Brand Value: $9,586 MillionHeadquarters: Fort .. Read more

CVS

CVSCompany: CVS Health Corp.Brand Value: $9,109 MillionHeadquarters: Woonsocket, RICategory: RetailY.. Read more

7-Eleven

7-ElevenCompany: Seven & I Holding Co., Ltd.Brand Value: $9,036 MillionHeadquarters: Irving, TXC.. Read more

L&M

L&MCompanies: Altria Group Inc., Philip Morris International Inc.Brand Value: $9,022 MillionHead.. Read more

Instagram

InstagramCompany: Facebook Inc.Brand Value: $8,732 MillionHeadquarters: Menlo Park, CACategory: Tech.. Read more

Goldman Sachs

Goldman SachsCompany: Goldman Sachs Group Inc.Brand Value: $8,700 MillionHeadquarters: New York, NYC.. Read more

Chevron

ChevronCompany: Chevron Corp.Brand Value: $8,482 MillionHeadquarters: San Ramon, CACategory: Oil &am.. Read more

Tesla

TeslaCompany: Tesla Inc.Brand Value: $8,319 MillionHeadquarters: Palo Alto, CACategory: CarsYear for.. Read more

Lay's

Lay'sCompany: PepsiCo Inc.Brand Value: $8,239 MillionHeadquarters: Plano, TXCategory: Food &.. Read more

Southwest

SouthwestCompany: Southwest Airlines Co.Brand Value: $8,140 MillionHeadquarters: Dallas, TXCategory:.. Read more

PNC Bank

PNC BankCompany: PNC Financial Services Group Inc.Brand Value: $8,108 MillionHeadquarters: Pittsburg.. Read more

Tide

TideCompany: The Procter and Gamble CompanyBrand Value: $7,945 MillionHeadquarters: Cincinnati, OHCa.. Read more

Target

TargetCompany: Target Corp.Brand Value: $7,517 MillionHeadquarters: Minneapolis, MNCategory: RetailY.. Read more

Pizza Hut

Pizza HutCompany: Yum! Brands, Inc., Yum China Holdings, Inc.Brand Value: $7,364 MillionHeadquarters.. Read more

Domino's Pizza

Domino's PizzaCompany: Domino’s Pizza Inc.Brand Value: $7,120 MillionHeadquarters: Ann Arb.. Read more

Pall Mall

Pall MallCompany: British American Tobacco PLCBrand Value: $7,062 MillionHeadquarters: Winston-Salem.. Read more

United Airlines

United AirlinesCompany: United Continental Holdings Inc.Brand Value: $6,958 MillionHeadquarters: Chi.. Read more

Universal Studios

Universal StudiosCompany: Comcast Corp.Brand Value: $6,708 MillionHeadquarters: Universal City, CACa.. Read more

CenturyLink

CenturyLinkCompany: CenturyLink Inc.Brand Value: $6,693 MillionHeadquarters: Monroe, LACategory: Tel.. Read more

Huggies

HuggiesCompany: Kimberly-Clark CorpBrand Value: $6,614 MillionHeadquarters: Irving, TXCategory: Baby.. Read more

Geico

GeicoCompany: Berkshire Hathaway Inc.Brand Value: $6,491 MillionHeadquarters: Chevy Chase, MDCategor.. Read more

Clinique

CliniqueCompany: The Estée Lauder Companies Inc.Brand Value: $6,008 MillionHeadquarters: New .. Read more

Kroger

KrogerCompany:  The Kroger CompanyBrand Value: $5,898 MillionHeadquarters: Cincinnati, OHCatego.. Read more

Dell

DellCompany: Dell Technologies Inc.Brand Value: $5,788 MillionHeadquarters: Round Rock, TXCategory: .. Read more

Tropicana

TropicanaCompany: PepsiCo Inc.Brand Value: $5,748 MillionHeadquarters: Bradenton, FLCategory: Soft d.. Read more

Chipotle

ChipotleCompany: Chipotle Mexican Grill Inc.Brand Value: $5,684 MillionHeadquarters: Denver, COCateg.. Read more

Burger King

Burger KingCompany: Restaurant Brands International Inc.Brand Value: $5,533 MillionHeadquarters: Mia.. Read more

Sprite

SpriteCompany: The Coca-Cola CompanyBrand Value: $5,358 MillionHeadquarters: Atlanta, GACategory: So.. Read more

Whole Foods

Whole FoodsCompany: Amazon.com Inc.Brand Value: $5,185 MillionHeadquarters: Austin, TXCategory: Reta.. Read more

TJ Maxx

TJ MaxxCompany: TJX Companies, Inc.Brand Value: $4,765 MillionsHeadquarters: Framingham, MACategory:.. Read more

Progressive

ProgressiveCompany: Progressive CorpBrand Value: $4,758 MillionHeadquarters: Mayfield, OHCategory: I.. Read more

Gatorade

GatoradeCompany: PepsiCo Inc.Brand Value: $4,694 MillionHeadquarters: Chicago, ILCategory: Soft drin.. Read more

Taco Bell

Taco BellCompany: Yum! Brands, Inc.Brand Value: $4,661 MillionHeadquarters: Irvine, CACategory: Fast.. Read more

Estée Lauder

Estée LauderCompany: The Estée Lauder Companies Inc.Brand Value: $4,474 MillionHe.. Read more

Capital One

Capital OneCompany: Capital One Financial CorpBrand Value: $4,472 MillionHeadquarters: McLean, Virgi.. Read more

Game-changing Brands 2017

Company: Airbnb Headquarter City: San Francisco, CA Industry: Travel / Hospitality Founders.. Read more

Game-changing Brands: How the Silicon Valley Mindset Has Transformed Brands, Companies, and Markets

Game-changing Brands: How the Silicon Valley Mindset Has Transformed Brands, Companies, and Mark.. Read more

Google

Google Company: Alphabet Inc. Brand Value: $286,258 Million Category: Technology Headqua.. Read more

Apple

Apple   Company: Apple Inc. Brand Value: $278,919 Million Headquarters: Cupertino, .. Read more

Amazon

Amazon   Company: Amazon.com Inc. Brand Value: $165,256 Million Headquarters: Seatt.. Read more

Microsoft

Microsoft   Company: Microsoft Corp. Brand Value: $155,404 Million Headquarters: Re.. Read more

Facebook

Facebook   Company: Facebook Inc. Brand Value: $151,201 Million Headquarters: Menlo.. Read more

Visa

Visa   Company: Visa Inc. Brand Value: $121,692 Million Headquarters: Foster City, .. Read more

AT&T

AT&T   Company: AT&T Inc. Brand Value: $114,915 Million Headquarters: Dalla.. Read more

IBM

IBM   Company: International Business Machines Corp Brand Value: $102,129 Million H.. Read more

McDonald's

McDonald's   Company: McDonald's Corp Brand Value: $110,266 Million Headqua.. Read more

Marlboro

Marlboro   Company: Altria Group, Inc., Philip Morris International Inc. Brand Value: .. Read more