Expanded China Top 100 showcases brand impact on fast-changing market
Summary of brand and category changes
Market changes challenge brands to act with insight
10 actions for building valuable brands in China
Expanded report probes vibrant forces reshaping China’s brand landscape
China Top 100 grows steadily in value and Brand Power
Top 100 stock portfolios outperform volatile market
Economy, Demographics, and Connectivity
Newcomers- 17 brands, a record, join China Top 100
Top 20 Risers- Robust growth rate crosses categories
Top 10 in Overseas Presence- Technology brands now dominate the ranking
High Brand Contribution helps brands earn a premium
Generation Gap
Innovative brand experience adds to differentiation, competitive edge
Media- Improving ROI
New Relevancies
New Retail 2
Artificial Intelligence impacts brands across categories
Going Global- Consumer brands move beyond Belt and Road
Insurgent Chinese Brands- Entrepreneurial brands defy FMCG slow growth
Mobile connectivity shapes self-expression
More jobs, housing stimulate migration to lower tier cities
Shoppers make smarter, more rational decisions
Going Global- Chinese brands make steady progress overseas
China leads world in media investment, but growth slows
Age of Marketing
Going Global
New Retail
Social Media
Stratified Spending
Economic factors, consumer attitudes heat up competition
Significant growth opportunities await Chinese brands in overseas markets
Sustaining Difference requires balancing brand characteristics
Strong salience helps Meaningfully Different brands grow share faster
Campaign integration maximizes the ROI in reach and placement
Category Overview- Analysis of 24 categories details dynamism of Chinese market
Airlines- Pricing reform expected to enhance profitability
Alcohol- Category value increases with more premiumization
Apparel- O2O initiatives fuel strong sales growth
Banks- Despite economic pressures, category rises in value again
Cars- Economic trends slow growth of car category
Consumer Finance- Attitudes about debt change, and ranking adds a category
Education- Education again among category growth leaders
Entertainment- Category added this year leads ranking in growth
Food and Dairy- Consumers are willing to pay for healthy, lifestyle options
Healthcare- Health trend stimulates consumer spending
Home Appliances- Product upgrades, smart home ideas draw consumer interest
Hotels- Hotels brands face new competition
Insurance- New regulations expected to improve performance
Jewelry Retailer- Slower discretionary spending impacts value
Lifestyle Platform- Category demonstrates the O2O phenomenon
Logistics- Slower growth, price promotions erode profits
Oil and Gas- Value dips modestly after years of decline
Personal Care- Young, Chinese brands shake dynamic category
Real Estate- Value surges again, despite tighter credit, other controls
Retail - Value growth continues as category transforms
Technology- Advance to global leadership energizes sustained growth
Telecom Providers- Telecoms help implement China’s digitization agenda
Transport- Car-hailing leader widens ambitions
Travel Agencies- Travel industry remains robust
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