Company: SSE plc
Brand value: US$2,131 million
Headquarter city: Perth, Perthshire
Change since 2017: -9%
Year formed: 1998
SSE is a supplier of domestic electricity and gas, and describes itself as a reliable and sustainable supplier of energy. The brand uses its communications to shift away from the usual price focus of the category and highlights its customer-centric approach and how it’s proud to help make a difference. Retail is just one of several functions of the larger SSE Group, which along with being one of the UK’s “big six” energy suppliers, is also involved in energy transmission, storage, distribution and production. SSE has been in talks with the owner of rival Npower to with a view to forming a new UK energy company, however any deal will need approval from the Competition and Markets Authority. The brand is the sponsor of the SSE Arena in London, formerly known as Wembley Arena, and SSE customers can get event tickets for the venue in advance of general sales. The brand is highly active on social media, building relationships by handling customer queries online. Corporate Social Responsibility efforts include a campaign to get dads to support their daughters taking up football, and launching a myth-busting film about women and the gender pay gap to coincide with International Women in Engineering Day.