Company: TalkTalk Telecom Group plc
Brand value: US$717 million
Headquarter city: London
Industry: Telecom Providers
Year formed: 2003
Originally a provider of just fixed-line telephony services, TalkTalk is now a telecom brand that provides landline, broadband, fibre, TV, and mobile services to homes across the UK. Since 2016 its campaigns have focused on the real lives of its consumers. Both their 2016 campaign “This Stuff Matters” and their 2017 Christmas campaign "This is Christmas" featured authentic and unscripted footage taken of a British family on cameras installed in their home.