Company Hero MotoCorp Limited
Brand Value US$ 2.2 Billion
Headquarter City New Delhi
Year Formed 1984
The Indian motorcycle and scooter brand Hero MotoCorp is the world’s largest two-wheeler producer.
The company manufactures at three Indian facilities and operates a sales and service network of over 6,000 outlets located throughout the country. The brand is adding production and R&D capacity in India and also looking abroad for growth, starting with Nepal, Sri Lanka and Central America.
While focusing on its core customer group, affluent young and middle-age men, the brand also markets to women with a recently updated sub-brand called Pleasure. The brand tagline, “We have a hero inside us,” articulates the brand’s emotional appeal, that it helps people achieve their potential.
Brand ambassador, Indian actor Ranbir Kapoor, has appeared riding a Hero motorcycle in commercials with action adventure themes. The brand associates with sports, including hockey and golf. It has sponsored events with the International Cricket Council.
Hero MotoCorp began as Hero Cycles in 1982. It merged with Japan’s automobile manufacturer Honda in 1984 to form Hero Honda. The company was renamed as Hero MotoCorp in 2011 after Honda left the joint venture in 2010. Hero is a public company listed on India’s National and Bombay Stock Exchanges.