Company Idea Cellular
Brand Value US$ 1.9 Million
Headquarter City Mumbai
Year Formed 2002
Idea Cellular, is India’s third largest mobile operator by revenue. The brand provides over 135 million subscribers with 2G and 3G service. It’s present across most of India and is expaning into several new areas including West Bengal, Kolkata and the Northeast.
Determined to continue its steady growth in a competitive but consolidating industry, Idea raised over $500 million from the financial markets during 2014, to invest in adding spectrum and building infrastructure.
To support its national presence and raise visibility, Idea introduced an ad campaign called, “Idea rings all India.” In earlier ad campaigns Idea had promoted progressive social messages with taglines like, “Education for all.”
Idea Cellular incorporated as Birla Communications Limited in 1995. After several corporate hook-ups involving Tata Cellular and AT&T Wireless, the company was renamed Idea Cellular Limited, in 2002. It is owned by Aditya Birla Group, an Indian multinational conglomerate with businesses in various sectors like telecom, chemicals, and apparel. Idea is listed on India’s National and Bombay Stock Exchanges.