ARGENTINA 2017 | KEY FACTS & BRAND STORIES ARGENTINA
PARENT COMPANY YPF
YEAR OF FOUNDATION 1922
BRAND VALUE US$1,149million
YPF is Argentina’s leading energy company and largest fuel producer.
It operates a fully integrated oil and gas business with leading market positions across the domestic upstream and downstream segments. Upstream operations include the exploration, development and production of crude oil, natural gas and propane. Downstream operations are focused on re ning, marketing, transportation and distribution of oil and a wide range of petroleum products, petroleum derivatives, petrochemicals, propane and bio-fuels. YPF operates a network of more than 1,600 lling stations and has the ability to produce 530,000 barrels of oil daily from 91 production areas transported by 2,700 kilometers (1,677 miles) of pipeline. The company was founded in 1922 and operated as a state run enterprise until 1993 when a public offering reduced the government’s ownership stake to a minority position. In 1999, Spain’s Repsol acquired majority ownership of YPF, but early in 2012 the government reasserted ownership with a presidential decree to nationalize YPF.
PARENT COMPANY MacroGroup
YEAR OF FOUNDATION 1988
BRAND VALUE US$741million
Macro is a private bank that has undergone enormous growth in the last ten years.
Founded in 1988 as a commercial bank, Macro acquired capital stock in numerous privatized provincial banks such as Banco Misiones, Banco Salta, Banco Jujuy, Banco Bansud. It also acquired some branches of Scotiabank Quilmes, Nuevo Banco Suquía, Banco Nuevo Bisel, and Banco Privado de Inversiones Banco Tucumán. This ambitious acquisition program has resulted in its becoming the third-ranking private Argentine bank in terms of net assets, the fourth in terms of deposits and the fth in terms of credit outstanding to the private sector. Macro Bank was listed on the New York Stock Exchange (NYSE) in 2006, becoming the rst Argentine company to be listed abroad since the end of the 1990’s.
PARENT COMPANY CerveceríayMalteríaQuilmes
YEAR OF FOUNDATION 1890
Cervecería y Maltería Quilmes is the top brewer in Argentina and part of the Anheuser-Busch InBev group’s extensive portfolio of more than 200 brands. Within the Anheuser-Busch InBev brand hierarchy, Quilmes is regarded as a “local champion” due to its leadership position within Argentina. The company has 4,850 employees and operates ve plants and eight distribution centers. The brand is active in promoting social initiatives such as “Vivamos Responsablemente,” focused on encouraging responsible drinking, and the “Futuro Posible” campaign which provides student scholarships and donations to hospitals and educational institutions.
YEAR OF FOUNDATION 1990
BRAND VALUE US$589million
Personal is the mobile brand of The Telecom Group.
Personal has 18.2 million customers in Argentina and nearly 70% of those rely on the company’s prepaid service. Personal relaunched its brand and introduced a distinctive new logo that features its name spelt out in letters that resemble handwriting. Personal drives brand awareness through sponsorship of signature events, such as the seventh annual Personal Fest musical festival which draws roughly 70,000 attendees over two days. The company offers products for different segments of the market, such as the high-end Personal Black handset, to the more value priced Personal Touch smartphone offering. The brand also seeks to drive loyalty through its Club Personal program. Personal’s parent company The Telecom Group was created in 1990 when the government allowed public ownership of the previously state run enterprise. Its shares are traded on the New York Stock Exchange.
PARENT COMPANY Banco de Galicia Y Buenos Aires S.A
HEADQUARTERS Buenos Aires
YEAR OF FOUNDATION 1905
BRAND VALUE US $346 million
Banco Galicia is a major bank with 2.2 million account holders and an expanding branch network.
Banco Galicia serves its 2.2 million deposit account holders and 8.5 million credit card customers with nearly 500 branch locations. The company was founded in 1905 and ended its most recent scal year with 12,500 employees. The bank accounted for nearly 9% of loans to the private sector last year and remains a nancial stalwart with year-end assets that totaled 50.6 billion pesos ($3.6 billion approximately). The company’s shares are traded on the Buenos Aires Stock Exchange.