Brand Profile - AAMI
Parent Company: Suncorp Group Limited
Brand Value: $483 Mil.
Headquarter City: Brisbane
Year Formed: 1970
Founded in 1970, AAMI started as an auto insurance provider competing with government and motor clubs and has since diversified their insurance policy products into home, travel, life, small business and income protection. In 2007, AAMI joined the Suncorp Group and through its ingenious and humorous marketing campaigns has established its brand as Australia’s premier and largest insurer, recognized throughout the world as a leader in product, service, innovation and digital experience. AAMI prides itself in delivering human-human contact with call center operators who answer immediately without frustrating menus and recordings. Their company tagline, “Lucky you’re with AAMI” continues to be recognized since it was introduced in 1985, a testament to the longevity and recognition of the brand.