Company: Anheuser-Busch InBev SA
Brand Value: $28,029 Million
Headquarters: Leuven, Belgium
Year formed: 2008
The king of beers is one of the most globally recognized brands. It targets a broad base of consumers, selling its signature beverage as well as several popular sub brands. Budweiser is also an enthusiastic advertiser and well-known supporter of sporting events. To American audiences, it produces some of the most anticipated Super Bowl advertisements of the year. Their taglines, like “Whassup,” often enter the popular lexicon and have been replayed millions of times online. In recent years, Budweiser, like many major beer makers in the United States, has faced considerable headwinds, as consumers have turned to new microbrews and foreign beers. It has responded by advertising about more serious topics, like diversity and drinking and driving, and producing emotional commercials, like its’ “Puppy Love” series. The Budweiser brand is currently owned by Belgian company AB InBev.