Companies: British American Tobacco PL and Japan Tobacco Inc.
Brand Value: $11,076 Million
Headquarters: Winston-Salem, NC
Year formed: 1913
Camel is the third-bestselling cigarette in the United States and a popular brand worldwide. Historically, it was the first packaged cigarette to be sold in the now-standard package of 20 and the first nationally distributed cigarette. It has had a long history of culturally resonant advertising in its home market, including such campaigns as “I’d Walk a Mile for a Camel”. Camel is still among the most advertised of brands. A recent promotion offered gifts and digital content for tobacco consumers, while a “Since Now” campaign celebrated Camel’s visual heritage. Camel has a total market share of 8 percent in the United States, but the brand is gaining strength, thanks to the national expansion of its 4 Turkish Blend styles and its Camel Jade menthol offering.