Parent Company: Blue Label Telecoms
Brand Value: $986 Mil.
Headquarter City: Johannesburg
Industry: Telecom Providers
Year Formed: 2001
Cell C launched as the third competitor in South Africa more than seven years after Vodacom and MTN entered the market and has grown its subscriber base to over 16.3 million consumers amidst stiff competition. In 2017, Cell C increased service revenues by 12%, EBITDA by 151%, and Net Profit by a staggering 660%. Its strong campaigns around data led to data revenues up 29% with a 90% year over year usage increase as the number of smartphones jumped 21% to over 9 million devices. Cell C offers 3G services to 96% of the population, while its LTE covers about 32% with an “aggressive rollout” planned for the future. Its “Black” on-demand streaming service, the first of its kind in South Africa, has had a disruptive impact in the market. Cell C plans to leverage this by offering unlimited mobile voice and data/entertainment services. In early 2018, Cell C and MTN signed a cooperative agreement giving Cell C subscribers roaming access to the MTN 3G and 4G networks further enhancing its service as it looks to compete head to head with market leader, Vodacom.