Company: J.P. Morgan Chase & Co.
Brand Value: $16,687 Million
Headquarters: New York, NY
Year formed: 2000
Chase traces its earliest origins to The Manhattan Company, a New York bank and water company set up by Aaron Burr in 1799. Today, it is serves consumers, small business, prominent corporations, and government clients—with more than 5,100 branches and 16,000 ATMs nationwide. The bank was known as Chase Manhattan Bank until it merged with J.P. Morgan & Co in 2000. In recent years, Chase has evolved its offering to be more customer-centric and digitally enabled, even though it remains a premium brand in a competitive landscape. It has also launched campaigns that put an emotional focus on the advice the brand can provide to empower people to live the lives they want. Chase has also made a strong commitment to the environment by creating a pool of funds available for investments in renewable energy.