Parent Company: Shoprite Holdings Limited
Brand Value: $598 Mil.
Headquarter City: Cape Town
Year Formed: 1979
Checkers position themselves on convenience, quality and freshness. In South Africa, the Checkers brand appears across three store types; Checkers supermarkets (202 stores), Checkers Hyper (37 stores), and Checkers LiquorShop (376 stores). Checkers prides itself on its hyper-fresh produce along with high-end specialty products like extra-matured “Steakhouse Classic Steaks”, “free-range Certified Natural Lamb”, wines from over 80 of South Africa’s leading estates, and over 400 award-winning cheeses. Checkers LiquorShop offers a full assortment of wine, beer and spirits at value prices. Checkers Money Market counter offers an expanding range of financial services including travel, bill pay, and money transfers. A recent innovation sparked by the demand for healthier, convenient at-home prepared meals, Checkers launched 16 Ready to Chef meal kits, the first of its kind for any South African retailer. The meals have been developed by chefs and each meal kits contains fresh and locally-sourced ingredients, a step-by-step recipe card and a QR code a how-to video.