China 2015: BRAND PROFILE | 33. Poly Real Estate
Poly Real Estate opened 19 new projects during the first half of 2014, mostly in major markets, often the company’s “Central Park” luxury accommodations with green space and high-end amenities. The company also expanded into third and four tier cities.
Viewing China’s aging population as both a business opportunity and social responsibility imperative, Poly Real Estate planned to refurbish its existing senior facilities and add health care services, and also build new facilities throughout China.
To further cultivate a brand identity associated with welfare and harmony, the company sponsored many cultural and entertainment events.
Poly Real Estate Group Company, Ltd. is a subsidiary of state-owned China Poly Group Corporation. It was listed on the Shanghai Stock Exchange in 2006.
Net income grew 13 percent to $620 million in the first half of 2014, on an 11 percent revenue rise to $4.9 billion. For the full year 2013, net income rose 31 percent to $1.7 billion on a 40 percent revenue jump to $13.5 billion.