China 2015: BRAND PROFILE | 67. Yanjing Beer
Yanjing Beer continued to focus on increasing sales of its mid- range beers and its distribution in central and western China. It also planned to trial ecommerce sales.
One of China’s largest beer brands, Yanjing Beer was named for the ancient capital that occupied the area now known as Beijing. The brand leads the market in Beijing and is strong in Guangxi and Hunan provinces and Inner Mongolia. It’s exported to over 20 countries.
A subsidiary of Beijing Enterprises Holdings Ltd., Beijing Yanjing Brewery Company, Ltd. was listed on the Shenzhen Stock Exchange in 1997.
Net income rose 11 percent to $94 million on a 6 percent revenue rise to $1.1 billion, in the first half of 2014. For the full year 2013, net income for Beijing Yanjing Brewery Company, Ltd. rose 13 percent to $111 million on an 8 percent rise in revenue to $2.0 billion.