China 2015: BRAND PROFILE | 87. Supor
A leading cookware manufacturer, Supor recently built facilities for producing stainless steel and ceramic faucets, as part of a plan to become a supplier of premium bathroom fixtures. The company also expanded its ecommerce presence, with sales of Supor gas cooking ranges accounting for about 30 percent of channel sales.
Supor initially gained fame for its pressure cookers, popular for both commercial and domestic use. Today, the brand offers over 800 products, which fall into three distinct families: cookware, small kitchen appliances and large kitchen appliances.
French home equipment company Groupe SEB owns a majority stake in Supor, which also serves as an OEM (Original Equipment Manufacturer). Supor was listed on the Shenzhen Stock Exchange in 2004.
Net income increased 21 percent to $54 million on a 13 percent revenue rise to $748 million, in the first half of 2014. For the full year 2013, net income rose 29 percent to $96 million on a 25 percent revenue increase to $1.4 billion.