Company Profile - David Jones
Parent Company: Woolworths Holding Limited /South Africa
Brand Value: $412 Mil.
Headquarter City: Richmond, Victoria
Year Formed: 1838
David Jones, launched in 1838 by Welshman David Jones, is the oldest department store chain in the world still utilizing its original name. Throughout its nearly two centuries, David Jones has delivered high-fashion even during hard times bringing high couture and elegance to Australia. Reinforcing the store’s fashion prowess and strength, in 1954 Queen Elizabeth II visited the Elizabeth Street store’s restaurant at which a State Banquet was arranged. Following David Jones’ success in bringing the Dior “New Look” to Australia in 1947, the company created its brand mark, one of Australia’s most iconic, that was inspired by the houndstooth design of a Miss Dior perfume bottle. In the 1990’s, the retailer launched its loyalty program and emerging as one of its most successful and profitable business units, the David Jones Card, aligned with Qantas and American Express, represented about half of the company’s profits by 2014. David Jones was then taken over by Woolworths Holding Ltd (SA) in 2014 and today, its 45 stores feature modern, sleek, and technologically savvy visuals that continue to attract customers and should propel it well into its third century of operations.