Global 2015: REGIONS | CONTINENTAL EUROPE
Continental Europe accounts for about one-fifth (19 percent) of the brands in the Global Top 100, and 11 percent of the Top 100 Brand Value.
Following a strong 19 percent increase a year ago, the Brand Value of the Continental Europe Top 10 appreciated less than 2 percent. The strength of two national telecom providers, Germany's Deutsche Telecom and Orange, of France, drove brand value appreciation.
However, it was not enough to offset weakness in apparel, luxury, and cars categories that grew little or declined
for a variety of reasons, including the weakness of some European national economies, changing consumer attitudes and slower consumption in China.
Germany, France and Spain were represented with one telecom provider each. Of the remaining seven brands, three are German: SAP in technology, and BMW and Mercedes-Benz in cars. Three are French: Louis Vuitton and Herme's in luxury and L’Oreal Paris in personal care. And one is Spanish - Zara in apparel.