India | Category Summaries: Automobiles
Driven by the size of the market, low penetration, poor public transportation and the car ownership desires of the upwardly mobile and recently affluent, India’s car industry grew rapidly during the past decade and today is one of the world’s largest and most dynamic.
The market’s transformation usually is dated to 1982, and the introduction of the Maruti Suzuki 800, the first car designed for middle class aspirations and budgets. Today, the market leaders include a mix of Indian, international and joint venture brands, such as Maruti Suzuki, Hyundai, Mahindra & Mahindra, Tata Motors and Toyota.
Many brands offer a full range of passenger cars, SUVs, vans, and commercial vehicles, and sometimes motorcycles, although two- and three-wheel vehicle makers also include brand leaders such as Bajaj Auto and Hero MotoCorp, and TVS Motor Company.
The Indian automobile category, which fluctuates with the health of the national economy, is about to experience a growth surge after two stagnant years, according to most predictions.
The Automobiles category includes cars and motorcycles.