Indonesia 2015 | Brand Profiles | 43 | Sinar Mas
Company: Sinar Mas Multiartha Tbk PT
Brand value: US$144 million
Headquarter city: Jakarta
Year formed: 1982
Finance brand helps Indonesians get motoring
Sinar Mas Multiartha is the holding company for financial businesses within Sinar Mas, and its subsidiaries provide expertise to private and corporate customers across a range of investment services, including underwriting, consumer financing, securities administration, securities brokerage, investment management, IT, and trading. Insurance is the largest part of its business, but the brand is also well known as a source of consumer credit to buyers of cars and motorcycles.
Sinar Mas Multiartha is majority owned by Bank of Singapore Limited, with a small stake held by Credit Suisse AG. The remaining 45 percent of shares are owned by the public and traded on the Indonesia Stock Exchange.