Indonesia 2015 | Brand Profiles | 49 | BII
Company: Bank Internasional Indonesia Tbk PT
Brand value: US$113 million
Headquarter city: Jakarta
Year formed: 1959
Microbanking service helps bank deliver on CSR promises
BII offers business and consumer banking, and is known for its finance products for buyers of motorcycles and cars. It was the first bank in Indonesia to launch internet banking and to offer a credit card with smart chip technology and, like many Indonesian banks, offers shariah banking options. At the end of 2014, BII had 428 branches. The bank recently launched the BII White Card, with exclusive offers aimed at young professionals. In 2014, the bank launched a micro-banking service called BII Pijar designed to empower people in poor communities to launch small businesses. Its CSR work includes an in-depth project with a fishing community in West Java, improving fishermen’s equipment, processing and storage facilities, helping their children with school supplies and renovation work to their school building. The bank sponsors the BII Maybank Bali Marathon which, in its third year, last year attracted runners from 49 countries and offered total prize money of US$150,000.
Outside Indonesia, BII has branches in Mauritius and Mumbai. BII shares have been listed on the Indonesia Stock Exchange since 1989; the majority of shares are owned by Maybank, Malaysia’s largest financial services group.