Company: Microsoft Corp
Brand Value: $14,744 Million
Headquarters: Mountain View, CA
Year formed: 2002
LinkedIn is a business and employment-oriented social networking platform. Its primary user group is 25-54-year-old professionals, evenly split between men and women. Acquired by Microsoft in 2016, LinkedIn has 500 million members, over 133 million of which are in the United States. Compared with other social platforms, it collects more information on users, including skills, education, and work experience. Its user profiles also tend to be more accurate than on other social networks, because they are easily viewed by coworkers. LinkedIn offers many features that facilitate networking and recruiting, including a new tool that allows businesses to understand what kind of audience their websites are attracting. While LinkedIn’s growth is strong, like many tech brands, it has been slow to conquer China and has only 32 million users there. In much of the rest of the world, however, LinkedIn maintains a dominant position as the go-to network for making professional connections.