Company: MSC Crociere SpA
Brand value: US$1,824 million
Change since 2018: 14%
Headquarter city: Geneva, Switzerland
Year formed: 1960
MSC Cruises is a global cruise line with 15 ships boasting a range of innovative technologies. An additional 10 cruise ships are due to join its fleet by 2026. MSC advertises with the promise “Not an ordinary cruise” to underline its premium offering, which includes partnerships with other high-end brands on board. These include having Technogym equipment in the fitness centers. The on-board experience is usually at the heart of communications, along with their range of exotic destinations and high-quality service. MSC has recently christened three new ships: MSC Meraviglia is the largest ship ever built by a European ship owner; MSC Seaside was launched in late 2017; and the MSC Seaview – featuring an innovative design to encourage passengers on to open decks and walkways – launched in mid-2018. Sophia Loren was “godmother” to both the Seaside and Seaview at their launch events. In November 2018, MSC Cruises became Chelsea Football Club’s official global cruise partner.