Company: Nestlé SA
Brand value: US$845 million
Headquarter city: Issy-les-Moulineaux
Category: Soft drinks
Year formed: 1863
Perrier is a premium brand of sparkling mineral water, known for it big bubbles, unique green bottles shaped like bowling pins, and its distinctive communications style. In an increasingly competitive category, Perrier sets itself apart by drawing on its strong heritage, premium positioning, and its celebration of creativity and style. Brand communications tend to focus on off-beat creativity, encouraging people to break away from the routine of daily life and celebrate difference. Their recent “Say no to the ordinary campaign” is the latest embodiment of this, featuring a man in a boardroom being sprayed with water, apparently from a goldfish sporting a shark’s fin. Perrier is available in at least 140 countries around the world, and almost one billion bottles are sold every year. Perrier is owned by Nestle, which is listed on the SIX Swiss Stock Exchange.