Parent Company: Pick n Pay Stores Limited
Brand Value: $765 Mil.
Headquarter City: Cape Town
Year Formed: 1967
Pick n Pay is one of the largest supermarket chain stores in South Africa and a leading online grocery retailer on the African continent, operating both owned and franchised stores offering food, non-edible groceries, health and beauty products, clothing, liquor, pharmaceuticals, building and hardware and general merchandise. Pick n Pay has 1541 stores in-country and 1685 in total across sub-Saharan Africa. The brand is positioned towards the more urbanized middle to upper-income consumer and its self-defined success is attributable to three basic principles: consumer sovereignty, doing good is good business, and maximizing business efficiency. As a result, Pick n Pay was recognized last year by the Reputation Institute as “South Africa’s most trusted retailer”, and as the third most trusted company in the country. Pick n Pay’s investment in technology and personalization resulted in being selected as “South Africa’s favourite loyalty programme[a][b]” for the past five years. Its newly launched mobile-enabled website has been a great success generating a 150% increase in online customer registrations with a 70% increase in customer access via mobile devices. With over 52,000 employees and seven million loyalty customers, Pick n Pay generated R81.6 billion last year with an 18.7% gross margin translating to a 20% compounded growth over the last five years.