Profile - ANZ
Parent Company: Australia and New Zealand Banking Group Limited
Brand Value: $11,907 Mil.
Headquarter City: Melbourne
Year Formed: 1835
One of Australia’s oldest companies, Australia and New Zealand Banking Group Limited (ANZ) was originally formed in the 1830’s as the Bank of Australasia and established in 1951 by merger of the Bank of Australia and Union Bank of Australia LTD. Today’s ANZ ranks second of Australia’s banks, is a 2018 BrandZ Global Top 100 brand, and is also the largest bank in New Zealand. Operating in 34 countries, it has aggressively expanded into China, Vietnam, Taiwan, Hong Kong, Singapore, the Philippines, and Indonesia through strategic acquisition and alliances. In its most recent reporting year, ANZ posted AU$6.4 billion in earnings (up 12% vs prior year), with just under AU$470 billion in deposits and over 10 million customers worldwide. ANZ’s fun and humorous approach towards advertising has featured space robots, trained falcons, and even mentalists, and while ANZ pokes fun at traditional banking with an irreverent approach, ANZ’s advertising is generally well received by its customers. Advertising represents a significant portion of its budget as the bank focuses on its niche of homeowners and small business. Not without controversy, ANZ, like its key competitors, has been impacted by recent events across the banking sector. However, ANZ has a long history of supporting sustainability often appearing atop almost all other banks in the Dow Jones Sustainability Index.