Profile - Bunnings
Parent Company: Wesfarmers Limited
Brand Value: $1,878 Mil.
Headquarter City: Hawthorn East, Victoria
Year Formed: 1887
The Bunnings chain of household hardware goods was founded in 1887 by two English brothers who emigrated to Australia. The company was formed to compete in the sawmilling industry. In 1952 the company went public allowing it to expand into retail through the acquisition of hardware stores. After its acquisition by Wesfarmers in 1994, the company opened its first warehouse-style store in Melbourne. Since then Bunnings has become the leading retailer of home improvement and outdoor living products in Australia and New Zealand as it expanded to over 300 stores and trade centers with over 40,000 employees. Generating over AU$11.5 billion in 2017 with operating income of AU$1.2 billion on total assets of AU$6.6 billion, Bunnings holds a 20% market share in retail hardware. In 2016, Wesfarmers acquired UK-based Homebase and its 265 UK and 15 Irish stores will be rebranded as Bunnings in addition to the 5 already existing Bunnings stores in the UK. Known for its community support in “sausage sizzles”, Bunnings has become iconic with the public allowing it to effectively deliver free workshops in gardening, crafts, and woodwork for adults and children, nursing homes, and hospitals. It supported over 76,000 local community activities helping to raise over $43 million for community groups in Australia and New Zealand.