Profile - St George
Parent Company: Westpac Banking Corporation
Brand Value: $2,658 Mil.
Headquarter City: Sydney
Year Formed: 1937
St. George Bank was started in Sydney as the St. George Co-operative Building Society Ltd primarily in the home loan and consumer lending segments. Since achieving full banking status in 1992, it has been known for its friendly customer service often leading the “big four” banks in customer satisfaction and innovation. It was the first to launch electronic banking in 1994 while offering personalized and friendly advice to its retail and business customers. In 2008, St. George merged with Westpac and today is its second largest operating banking division. The bank continues to be a technology innovator and is a leader in retail and business banking. In 2016, the company’s web site was ranked #1 in Global Reviews for Customer Experience and in Mortgages in the Banking sector. The bank’s well-known logo features the mythical dragon slain by St. George and this iconic brand has just celebrated its 40th year supporting the St. George Illawarra Dragons football team, further strengthening its brand recognition and commitment to the community.