Profile - Westfield
Parent Company: Westfield Corporation, Scentre Group
Brand Value: $2,107 Mil.
Headquarter City: Los Angeles CA, USA & Sydney, Australia
Year Formed: 1960
The dominant player in Australia with strength in the U.S. and UK markets, Westfield has dominated the Australian shopping centre industry and has become one of the largest players globally. Started in 1959 in Blacktown in Sydney’s west, it successfully floated its IPO just a year later to support its growth. By 2014 after growing into a multi-billion dollar global powerhouse, the company split its Australian and New Zealand businesses to be run as the Scentre Group and the rest of its global properties under the Westfield Corporation. Westfield has amassed over $20 billion in assets and its current projects are projected to generate nearly an additional $4 billion including N.Y.’s Westfield World Trade Center, Los Angeles’ Century City, and Westfield London, with an additional $5.8 billion in pre-development potential. Westfield prides itself on being at the forefront of retail innovation with over 411 million customer visits across its 35 properties in Australia, giving it a significant impact on how marketers advertise and deliver brand experience.