Company: Southwest Airlines Co.
Brand Value: $8,140 Million
Headquarters: Dallas, TX
Year formed: 1967
Southwest is the largest low-cost airline carrier in the world. While it offers a budget, no-frills service for customers, it is also known for openness, honesty, and a fun customer experience. Under the tagline, “Low fares. Nothing to hide,” it offers a remarkably consistent service (all of its planes are Boeing 737s) and has resisted a current trend for bare bones, budget economy fares. Southwest is also well known in its home market for its humorous advertisements, including its wry “Wanna get away” spots that place characters in highly embarrassing situations. In an industry that occasionally faces challenging times, Southwest has enjoyed an unbroken streak of profitability for 44 years. Southwest currently offers 4,000 flights per day in peak travel season and earned $746 million in net profit in Q2 2017.