Company: Sprint Corp
Brand Value: $13,316 Million
Category: Telecom providers
Headquarters: Overland Park, KS
Year formed: 1899
With 60 million subscribers, Sprint is the fourth-largest telecommunications provider in the United States. It primarily offers pre- and post-paid wireless telephone service. Sprint was originally formed to deliver phone service around Abilene, Kansas, and the company went through many changes prior to being purchased by the Japanese telecommunications company Softbank in 2013. In recent years, it has differentiated itself largely on price. To emphasize this, it has launched marketing campaigns against Verizon, touting its less expensive offering for roughly the same service. It has also employed Verizon’s longtime spokesperson, Paul Marcarelli, better known as the “Can You Hear Me Now’” guy. Sprint has been growing its customer base in recent quarters, reporting a net addition of 61,000 subscribers in Q1 2017.