Company: Doctor's Associates Inc.
Brand Value: $19,529 Million
Headquarters: Milford, CT
Category: Fast food
Year founded: 1965
Subway is the world’s largest restaurant chain by number of stores with 45,000 locations, more than 30,000 of which are in the United States. The brand serves a variety of convenient sandwiches to customers looking for a quick and healthy meal. In recent years, Subway has faced steady pressure from challenger brands that are capitalizing on changing consumer preferences for fresh, local ingredients and digitally-enabled experiences. As a result, the brand has seen a 3-year sequential decline in sales. But change may be on the way. To reconnect with millennials, the brand has hired a 150-person, in-house digital team and launched a new Fresh Forward concept that features brightly colored pilot stores with curated music and integrated digital ordering and pickup. Subway also debuted a new logo in 2016 and emphasized its value with a new “So much sandwich” tagline.