Parent Company: Woolworths Holdings Limited
Brand Value: $1,434 Mil.
Headquarter City: Cape Town
Year Formed: 1931
The first Woolworths store opened its doors within the Old Royal Hotel in Cape Town. The brand has since grown into one of the strongest retailers in Sub-Saharan Africa and is listed in the BrandZ Top 100 Global Retail brands. With over 700 stores across South Africa and 11 other African markets, its diversified range of products, many of which are private labeled under the Woolworths brand, emphasizes innovation, value, and sustainability. In April 2007, Woolworths launched their Good Business Journey – a bold plan to make a difference in eight key areas of sustainability, including energy, water, waste, sustainable farming, ethical sourcing, transformation, social development and health and wellness. Woolworths employs over 18,500 people and its WRewards program has attracted 3.3 million members. Its successful credit card is the first that allows card holders to use it for purchases outside the Woolworth network of stores. In a recent campaign to promote its online brand and the company’s digital transformation, Woolworths offered two hours of free wifi to its customers, that was reported to enhance the shopping experience in its stores.